Strategic Growth Marketing Manager
hace 3 días
Drive Growth and Demand: Develop and execute Account-Based Marketing strategies to engage high-value mid-market and enterprise accounts, leveraging email, PPC, social media, and content syndication channels. Collaborate with sales to align marketing strategies with sales objectives and provide insights and content for outreach.
Lead Nurturing and Analytics: Design and implement automated lead nurturing programs to guide prospects through the sales funnel with tailored messaging, and analyze marketing campaign performance to measure success and optimize efforts using data.
Market Research and Insights: Stay ahead of industry trends and competitors to identify new growth opportunities, and provide strategic recommendations to drive business growth.
Required Skills:
5+ years of B2B marketing experience with a focus on demand generation and ABM, especially in fintech, payments, or software; proficiency in marketing automation tools (Salesforce Marketing Cloud, Hubspot) and CRM platforms; strong analytical skills and experience optimizing campaigns based on data-driven insights; strategic thinker with a hands-on attitude, adaptable, and collaborative in a fast-paced environment.
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