On Premise Sales Representative
hace 3 semanas
About the Role:
As a Sales and Business Development Specialist at Brown-Forman, you will play a pivotal role in driving business growth and developing strong relationships with key accounts in the on-premise channel. Your expertise in market analysis and negotiation will be invaluable in executing innovative initiatives and activities that propel the deployment of our Ready To Drink brands.
Responsibilities:
- Develop and execute a weekly work plan, including a visit plan uploaded to the Salesforce platform;
- Identify and prospect target accounts for Ready To Drink's;
- Develop negotiation strategies to win over and categorize the Ready To Drinks;
- Detect opportunity areas in the channel and open new relevant accounts for our Ready To Drink;
- Ensure appropriate distribution and prominence of the Brown-Forman Mexico brands in key Ready To Drink venues;
- Manage relationships between the venues and the authorized supplier (wholesaler/distributor), including activation and promotional efforts;
- Maintain close business relationships with key players in each account, including owners, partners, crews, bartenders, etc.;
- Follow up on agreements established with their accounts and ensure proper execution of each agreement;
- Introduce key members of the Brown-Forman Mexico team to foster development of partnerships as needed, while continually seeking opportunities for business expansion;
- Collaborate with the trade marketing team to enhance brand visibility;
- Create and execute brand experiences and activities that promote brand testing and encourage repeat purchases;
- Deliver training to staff, account owners, and consumers through tastings, presentations, and more;
- Effectively execute, manage, and assess incentive plans for staff and account owners;
- Ensure accurate implementation of our brand pricing strategy in each account;
- Efficiently plan and oversee the company's budget and resources;
- Regularly update account information in the Salesforce system;
- Monitor and report on activities as well as the competition;
- Manage and administer benefits, including tickets, and more;
- Collaborate with the Revenue Growth Management team to determine optimal pricing and activities for each venue;
Requirements:
- Degree in Business Administration, Marketing, Business, Communication, PR, and related;
- 1 to 2 years of experience in a similar position or in roles related to the commercial or marketing field, with a track record of establishing and maintaining strategic relationships;
- Familiarity with market analysis platforms such as Nielsen, ISCAM, and others;
- Exceptional verbal and written communication skills;
- Proficient in analyzing and synthesizing information;
- Proactive, self-motivated, and highly initiative-driven;
- Strong organizational abilities with a talent for effective time and resource management;
- Valid driver's license;
About Brown-Forman:
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
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