Market Insights and Consumer Behavior Analyst

hace 5 días

Ciudad de México, Ciudad de México Essity A tiempo completo

About the Position

In this role, you will support, execute, and evaluate market research initiatives, including competitor analysis, market assessments, digital campaign evaluations, and consumer behavior studies. Your contributions will provide essential insights for strategic and operational decision-making.

We seek individuals who reflect our core values, are willing to challenge the status quo, innovate, and thrive in a dynamic environment. If you are passionate about continuous improvement and excellence, we would like to connect with you.

Key Responsibilities

  • Analyze relevant data to prepare actionable insights and recommendations that foster business growth through a comprehensive understanding of market dynamics, consumer behavior, and shopper trends.
  • Collect and monitor data on pertinent trends and activities, facilitating data and insight sharing across the organization.
  • Develop reports and scorecards, delivering necessary market and consumer data to stakeholders.
  • Assist in the execution of research projects in alignment with global standards.
  • Aid in validating strategic visions, drivers, plans, and recommendations by ensuring the availability of relevant insights.
  • Contribute to the sharing of best practices within networks and collaborative projects.
  • Synthesize customer, consumer, shopper, and market analyses to generate insights and concepts, proactively utilizing this information in assigned projects.
  • Conduct analyses of current data from sources such as Nielsen and Kantar World Panel to identify opportunities and risks for our brands in the marketplace.
  • Perform monthly assessments of market behavior using tools provided by Nielsen and Kantar World Panel.
  • Support the estimation of market sizes and their potential growth.
  • Manage relationships with external partners, ensuring data accuracy and selecting appropriate research methodologies for assigned projects, while actively participating in decision-making related to customer, consumer, and shopper insights.
  • Ensure the market research library is well-maintained and current.

Candidate Profile

A minimum of 5 years of experience in Consumer Research and managing Market Data Repositories (e.g., Nielsen, Kantar, IRI, ISCAM, IQVIA, etc.) or equivalent.

A Bachelor's degree in Marketing, proficiency in English, a strong service orientation, teamwork skills, a sense of urgency, and excellent analytical, presentation, and communication abilities are essential.

What We Offer

At Essity, we recognize that every career journey is unique and we empower our employees to reach their full potential within a culture driven by a powerful purpose.
We promote a collaborative and caring culture, engagement, impactful work, individual learning and career advancement, prioritization of health and safety, sustainable value creation, innovation, and a rewarding total compensation package.

Together, we are enhancing lives every day.

Working at Essity provides an opportunity to make a meaningful impact on the world, contributing to a healthier, more hygienic, and safer environment through innovative and sustainable solutions.

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