Market Insights and Consumer Behavior Analyst

hace 5 días

Ciudad de México, Ciudad de México Essity A tiempo completo

About the Position

The role involves supporting, executing, and evaluating market research initiatives, including competitor analysis, market assessments, digital campaign evaluations, and consumer behavior studies. The objective is to deliver precise and timely insights that inform strategic and operational decisions.

We seek individuals who reflect our core values, embrace challenges, foster innovation, and thrive in a dynamic environment. Continuous improvement of our products and personal growth is essential. If this resonates with you, we encourage you to explore this opportunity.

Key Responsibilities

  • Analyze pertinent data and generate insights and recommendations to enhance business growth by integrating market, consumer, and shopper knowledge.
  • Collect and monitor data on significant trends and activities, contributing to the sharing of insights both internally and externally.
  • Develop reports and scorecards, providing essential data to the organization regarding market and consumer dynamics.
  • Assist in delivering research in alignment with global standards.
  • Aid in validating visions, strategies, and recommendations by ensuring the availability of relevant insights to support arguments.
  • Contribute to the sharing of best practices and engage in relevant networks and projects.
  • Consolidate customer, consumer, shopper, and market analyses to generate actionable insights, ideas, and concepts, proactively utilizing this information in assigned projects.
  • Conduct analyses of current data from Nielsen and Kantar World Panel to identify opportunities and risks for our brands in the marketplace.
  • Monitor market behavior monthly using tools provided by Nielsen and Kantar World Panel.
  • Support the estimation of market sizes and their potential growth.
  • Manage relationships with external partners, ensuring data accuracy and selecting appropriate research methods for each project. Collaborate to deliver effective recommendations for the business, actively participating in decision-making related to customer, consumer, and shopper insights.
  • Ensure the market research library is well-maintained and current.

Qualifications

A minimum of 5 years of experience in Consumer Research and managing Market Data Databases (e.g., Nielsen, Kantar, IRI, ISCAM, IQVIA, etc.) or similar fields.

A Bachelor’s degree in Marketing, proficiency in English, a strong service orientation, teamwork capabilities, a sense of urgency, and excellent analytical, presentation, and communication skills are essential.

What We Offer

At Essity, we recognize that every career path is unique and empower our employees to realize their full potential within a culture driven by a powerful purpose.
Collaborative and Caring Culture | Empowerment & Engaged People | Work with Impact and a Powerful Purpose | Individual Learning & Career Growth | Health & Safety Priority | Sustainable Value Together | Innovation | Sustainable Working Life | Total Reward

Together, we are enhancing lives every day.

Working at Essity is more than just a job; it is an opportunity to contribute to making the world a healthier, more hygienic, and safer place. Through impactful innovations and sustainable solutions, we aim to reach more individuals each year with essential solutions for well-being.

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