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Marketing Data Analyst

hace 2 meses

Monterrey, Nuevo León, México Aptiv A tiempo completo
About Aptiv

Aptiv is a leading global technology company that focuses on addressing the future needs of the automotive industry through improved safety, electrification, and new mobility solutions.

We are uniquely positioned as the leading global technology company serving both the traditional automotive and new mobility markets.

About the Role

We are seeking a highly skilled Marketing Data Analyst to join our Digital Technology and Analytics team to help us understand our data, quantify our efforts, and provide insights to drive business decisions.

This role is extremely high visibility, and you will work closely with the Chief Marketing Officer and VPs of marketing across different business units to evaluate and optimize our account-based marketing efforts, which is a critical strategic initiative for Aptiv.

Key Responsibilities
  • Work within a cross-functional team to develop and implement a next-generation marketing data platform.
  • Support our ambitious plans to increase the use of signals and behavioral data to build dynamic audiences and deliver elevated customer experiences.
  • Collaborate with account-based marketing, marketing automation, and content teams to ensure they have the data and audiences they need for successful engagement of customers and ongoing marketing optimization through insights.
  • Develop post-campaign analysis on digital marketing efforts to help quantify the impact of marketing campaigns and other major initiatives.
  • Analyze data to identify trends and patterns, and deliver insightful findings that inform strategy and provide recommendations to improve processes.
  • Design and build dashboards, reports, and presentations to communicate key insights in a meaningful way to technical and non-technical stakeholders.
  • Collaborate with partners to help them improve their campaign strategy for enhanced reporting capabilities.
  • Work collaboratively with the Data Specialist and engineers to ensure data needed for reporting and analysis is accurate, available, and fit for use.
  • Continuously evaluate data quality, identify data gaps, and recommend solutions to improve data accuracy and completeness.
  • Develop strong working relationships with key partners across the business to bolster trust in any insights shared.
  • Effectively communicate the status of projects both verbally and in writing to management.
Requirements
  • Bachelor's degree in Business, Mathematics, Computer Science, or a related field.
  • Bilingual proficiency in English speaking, reading, and writing.
  • 3 years of prior professional experience in data analytics or a related role.
  • 2+ years of corporate experience in Marketing, Sales, or Commercial-related fields.
  • Demonstrable experience of historical success with data analysis, report creation, and deriving insights from data.
  • Experience in the development of reporting dashboards and tagging strategies across digital marketing platforms and campaigns.
  • Experience with digital tools such as Salesforce, Marketo, Demandbase, Google Analytics, and Google Tag Manager.
  • Experience with data tools and techniques such as Excel proficiency (formulas, VLOOKUP's, Pivot tables), SQL, Looker, Tableau, or similar.
  • Experience with digital marketing channel analysis (SEO, Social, Email/Marketing Automation).
  • Self-starter with a demonstrated ability to prioritize and multi-task.
Why Join Us?
  • You can grow at Aptiv. Aptiv provides an inclusive work environment where all individuals can grow and develop, regardless of gender, ethnicity, or beliefs.
  • You can have an impact. Safety is a core Aptiv value; we want a safer world for us and our children, one with: Zero fatalities, Zero injuries, Zero accidents.
  • You have support. We ensure you have the resources and support you need to take care of your family and your physical and mental health with a competitive health insurance package.
Your Benefits at Aptiv
  • Compensation package, including Major Medical Insurance & Life Insurance.
  • Flexible Retirement Plan.
  • Learning, professional growth, and development in a world-recognized international environment.
  • Access to internal & external training, coaching & certifications.
  • Scholarships.
  • Recognition for innovation and excellence.
  • Opportunities to give back to the community.
  • Meaningful work that makes a difference in the world.
  • Tuition Reimbursement.