Mobile Marketing Strategist II
hace 2 semanas
At Scopely, we are looking for a skilled Mobile Marketing Strategist II to join our User Acquisition team in Mexico City.
About UsWe are a global team of game lovers who develop, publish, and innovate the mobile games industry, connecting millions of people around the world daily. Our mission is to create experiences that our players love and keep coming back to time and time again.
Your RoleAs a Mobile Marketing Strategist II, you will independently manage significant performance marketing budgets across multiple channels to maximize games' growth and profitability. You will strategize, execute, and continually optimize mobile campaigns on every critical mobile platform, including Meta, Google, TikTok, Ad Networks, CTV, Influencer marketing, and more.
You will locate, negotiate, and develop creative and innovative solutions for acquisition. Grow and manage marketing partnerships for UA efforts across the globe. Design and execute A/B & multivariate testing and present results to related teams.
Contribute winning ad creative ideas and run creative testing, working closely with Marketing to execute on breakthrough creative strategies to attract new users. Work cross-functionally with product, ads, data, and creative teams to grow the portfolio and business through full-view lifecycle marketing.
Requirements- Bachelor's degree in Economics, Mathematics, Marketing, Finance, Business Administration, or a related field
- 2-4 years of experience in media buying/user acquisition/performance marketing
- Strong understanding of funnel conversion metrics, retention rates, and LTV predictions
- Hunger to be at the forefront of the mobile advertising space and the mobile app market
- Likely has expertise within brand and desktop marketing
- Responsible for collecting and sharing project status and feedback to key stakeholders
- Proven ability to effectively communicate with cross-functional teams
- Strong analytical skills and attention to detail
- Strong proficiency with Excel required, SQL is a plus
We estimate the salary for this position to be around $120,000 per year, depending on experience and qualifications.
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