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Consumer Data Insights Manager

hace 2 meses

Monterrey, Nuevo León, México British American Tobacco A tiempo completo

Job Summary

We are seeking a highly skilled Consumer Data Insights Manager to join our team at British American Tobacco. As a key member of our Insights & Foresights Team, you will be responsible for coordinating analytics tasks, including data collection, analysis, and visualization. Your expertise will help us make informed decisions and drive business outcomes.

Key Responsibilities

  • Implement analytical methods to answer business questions and build actionable end-user reports.
  • Extract insights from various data sources to support predictions and data-driven decisions, supervising important metrics such as reach, follower count, impressions, engagement, sentiment analysis, brand mentions, traffic sources, and cost per lead.
  • Track audience efficiency, identify retargeting and demographic targeting opportunities, and integrate offline/online data for comprehensive analysis.
  • Analyse consumer data to optimize campaigns, marketing techniques, and business strategies, uncovering trends and patterns.
  • Evaluate marketing activities and communicate insights to partners.
  • Develop managerial skills as outlined in the personal development plan.
  • Collaborate with the Insights & Foresights Team, Brand, and Consumer Experience Teams to integrate new technologies into daily activities.
  • Work with business and technology partners to understand business questions, identify data sources, run models, and present findings.

Requirements

  • 2-3 years of work experience in Analytics/Digital with senior partner management and project management background in a large-scale organisation
  • Previous hands-on experience in Consumer Analytics, Audience Management/Analytics, Digital Marketing
  • High proficiency in English (written and oral) the role is focused on the US market. Previous experience working with English-speaking partners is a plus.
  • Proficient in Excel and Visualization Tools (. Tableau, Power BI), PowerPoint, Social media Platforms.
  • Dashboarding knowledge: building, configurating & customizing for democratization of data to enable easy use and reading data (. Adobe Analytics, Power Bi, Tableau,
  • SQL language intermediate proficiency.
  • Strong interpersonal skills with the ability to communicate with senior management and other key stakeholders.