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Consumer Analytics Senior Manager
hace 2 meses
We are seeking a highly skilled Consumer Analytics Senior Manager to join our team at British American Tobacco. As a key member of our GBS Insights & Foresights Team, you will play a critical role in providing actionable insights and recommendations to drive business growth.
Key Responsibilities- Lead the analysis of consumer behavior, loyalty, and purchase data to inform business decisions
- Develop and execute data-driven strategies to optimize consumer engagement and loyalty
- Collaborate with cross-functional teams to understand business objectives and translate them into data analysis requirements
- Extract, clean, and process data from various sources to create insightful analyses of consumer behavior
- Develop and execute queries to segment and categorize consumers based on various criteria
- Identify key performance indicators (KPIs) and metrics to measure and monitor consumer purchase behavior trends
- Proven experience as a Data Analyst or similar role, with a focus on consumer behavior analysis, Digital Analytics, and Digital marketing
- Strong analytical and problem-solving skills, with the ability to manage and transform various data sources
- Excellent communication and stakeholder management skills, with the ability to build partnerships and drive business outcomes
- Proficiency in SQL, data manipulation tools, and scripting languages
- Experience with statistical analysis, A-B testing, and financial acumen
We offer a dynamic and fast-paced work environment, with opportunities for career growth and development. If you are a motivated and results-driven individual with a passion for data analysis and consumer insights, we encourage you to apply for this exciting opportunity.
