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Senior User Acquisition Specialist
hace 2 meses
About Tala
Tala is a global technology company building the world's most accessible financial services. With more than $350 million raised from visionary investors, we are serving millions of customers around the world who have been overlooked by traditional financial institutions. We are expanding across product offerings, countries, and crypto and are looking for people who have an entrepreneurial spirit and are passionate about the mission.
Our vision is to build a new financial ecosystem where everyone can participate on equal footing and access the tools they need to be financially healthy. We strongly believe that inclusion fosters innovation and we're proud to have a diverse global team that represents a multitude of backgrounds, cultures, and experience. We hire talented people regardless of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.
Job Summary
We are seeking a data-driven Senior User Acquisition Specialist to expand our user base through paid, organic, and analytical initiatives. This role requires a strong understanding of various acquisition channels, a passion for data analysis, and a proven ability to deliver results.
Key Responsibilities
- Data Analytics: Translate complex data into actionable insights, automate reporting and build dashboards to track key performance metrics like CPA, ROAS, and LTV.
- Market Intelligence: Analyze market trends, competitor strategies and consumer feedback to identify acquisition opportunities across various channels (e.g. Facebook Ads, Google Ads, organic search).
- Paid User Acquisition: Optimize paid advertising campaigns towards clear ROAS targets, manage ad creatives briefing and rotation, track KPIs, and collaborate with creative teams and agencies to drive user growth.
- Organic User Acquisition: Improve organic visibility through App Store optimizations and other initiatives.
- Global Working Culture: This role will support multiple time zones and countries with working hours from 2 pm - 10 pm CST. It requires an interest in global customer insights.
Requirements
- Strong analytical and problem-solving skills.
- Experience in SQL and data visualization tools (e.g. Looker).
- Experience with marketing analytical tools and MMPs (Google Analytics, Adjust) is a strong plus.
- Prior experience with managing paid marketing campaigns or building analytics solutions for marketing teams is a strong plus.
- Fluency in Spanish and English, alongside excellent communication and collaboration skills.
- 3+ years of experience in data analytics and A/B testing.
- 3+ years of experience in user acquisition or digital marketing.
