Digital Experience Specialist
hace 4 semanas
About Nielsen
Nielsen is a leading global information and measurement company that provides insights and data to help businesses grow and succeed. Our marketing team is dedicated to unlocking revenue growth by solidifying and strengthening our domain authority and effectively connecting with our target audience at key moments throughout the buyer journey.
About the Role
This role will be responsible for executing engaging digital experiences that resonate with Nielsen's audiences and will play a crucial role in ensuring the successful implementation and ongoing maintenance of the Nielsen Corporate Website. The successful candidate will partner collaboratively with teams in managing website requests and ensuring the execution of the digital experience is in line with stakeholder goals.
Key Responsibilities
- Serve as a WordPress power-user and other centralized web operations tools, building and updating web pages
- Review website assets ensuring all requirements are ready for execution
- Partner with stakeholders, educating them on WordPress capabilities and requirements to design optimal digital experiences across devices that create brand preference and drive business needs
- Partner with SEO manager to execute their optimization plan for organic search
- Support reporting and measurement for stakeholders by implementing a content categorization and tagging system
- Partner with the Website Strategist and Product Manager to develop and streamline workflows to increase efficiency, effectiveness and scalability
- Be an advocate for digital best practices, in collaboration with content creators and designers across the organization
Working Style
- Have a roll up your sleeves and get it done attitude - it is not enough to have great ideas, you must be able to get stuff done
- Playing well with others is a must. Teamwork is how the best work gets done
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