Marketing Portfolio Activation Specialist
hace 2 semanas
About the Role
We are seeking a skilled Marketing Portfolio Activation Specialist to join our team in Mexico. As a key member of our Front-Line Marketing team, you will be responsible for managing bottler alignment on the marketing agenda, including portfolio priorities and category/brand strategies and plans.
Key Responsibilities
- Manage bottler alignment on the marketing agenda, including portfolio priorities and category/brand strategies and plans.
- Actively work on regional market development to ensure the right implementation of projects.
- Provide market input for the development of OU- and market-level Innovation projects.
- Provide input to localization and real-time amplification of IMX campaigns within the Franchise units.
- Support / execute local media buying that cannot be bought at OU-level (through Mkt procurement, in coordination with IMX).
- Manage brand activation at the local level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with with bottlers.
- Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers.
Requirements
- Ability to provide franchise unit-level input on marketing plans (e.g. consumer / shopper insights) and other key elements of broader OU strategy, as necessary.
- Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda.
- Ability to support negotiations and alignment with key stakeholders.
- Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers.
- Ability to identify needs for campaign localization or customization as necessary.
- Ability to support, execute media buying (in partnership with Mkt procurement and IMX), as necessary.
Preferred Qualifications
- Marketing and leadership experience (5-7 years).
- Business, commercial and financial acumen.
- Experience working in cross-functional and cross-geographical teams is preferred.
About Us
We are an iconic and innovative company with a diverse portfolio of brands, including Coca-Cola, Sprite, Fanta, Powerade, Fuzetea and more. We work with a diversified group of customers, ranging from retail & grocery outlets, theme parks, movie theatres, and restaurants. Our purpose-driven approach empowers our people to protect the environment and communities we serve while delivering safe & quality products. We offer a global connections platform that allows you to develop, enhance and maintain global connections that allow us to move faster and learn from others. We are a community of belonging that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your best self to work.
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