Marketing Portfolio Activation Specialist
hace 4 semanas
About the Role
We're seeking a talented Marketing Portfolio Activation Specialist to join our team in Mexico. As a key member of our Front-Line Marketing team, you will play a critical role in driving our marketing agenda and ensuring alignment with our bottling partners.
Key Responsibilities
- Manage bottler alignment on marketing priorities and strategies, including portfolio priorities, category/brand plans, and innovation projects.
- Develop and implement regional market development plans to ensure successful project implementation.
- Provide market insights for the development of OU- and market-level innovation projects.
- Support localization and real-time amplification of IMX campaigns within Franchise units.
- Execute local media buying and manage brand activation at the local level, including POS activations, promos, and experiential marketing events.
- Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers.
Requirements and Qualifications
- Ability to provide franchise unit-level input on marketing plans and other key elements of broader OU strategy.
- Ability to develop relationships with key bottlers and ensure alignment and buy-in on marketing agenda.
- Ability to support negotiations and alignment with key stakeholders.
- Ability to coordinate full details of local activation with Bottlers.
- Ability to identify needs for campaign localization or customization.
- Ability to support and execute media buying in partnership with Mkt procurement and IMX.
What We Offer
- Iconic and innovative brands, including Coca-Cola, Sprite, Fanta, Powerade, and more.
- Expansive and diverse customers, ranging from retail and grocery outlets to theme parks and restaurants.
- A purpose-driven approach that empowers our people to protect the environment and communities we serve.
- Global connections that allow us to move faster and learn from others.
- A community of belonging where people feel safe and empowered to bring their best selves to work.
Skills and Experience
- Marketing and leadership experience (5-7 years).
- Business, commercial, and financial acumen.
- Experience working in cross-functional and cross-geographical teams is preferred.
-
Marketing Portfolio Activation Specialist
hace 3 semanas
Ciudad de México, Ciudad de México Coca Cola A tiempo completoAbout the RoleWe are seeking a skilled Marketing Portfolio Activation Specialist to join our team in Mexico. As a key member of our Front-Line Marketing team, you will be responsible for managing bottler alignment on the marketing agenda, including portfolio priorities and category/brand strategies and plans.Key ResponsibilitiesManage bottler alignment on...
-
Marketing Portfolio Activation Specialist
hace 7 días
Ciudad de México, Ciudad de México Coca Cola A tiempo completoJob Description Coca Cola Latin America We are looking for a skilled Marketing Portfolio Activation Specialist to join our team. As a key member of our marketing team, you will be responsible for managing bottler alignment on the marketing agenda, including portfolio priorities and category/brand strategies and plans. Responsibilities Manage...
-
Strategic Marketing Director
hace 2 semanas
Ciudad de México, Ciudad de México The Coca-Cola Company A tiempo completoAbout the Role: We are seeking a talented Senior Director Portfolio Activation to join our team at The Coca-Cola Company. This individual will be responsible for driving bottler alignment on the marketing agenda, providing strategic and executional input on market-level portfolio strategy, and leading regional market development.Key Responsibilities: Drive...
-
Portfolio Activation Leadership Director
hace 6 días
Ciudad de México, Ciudad de México The Coca-Cola Company A tiempo completo**Company Overview:** The Coca-Cola Company is a leading beverage manufacturer with a rich history of innovation and growth.We are seeking an experienced Senior Portfolio Activation Director to lead our regional market development efforts in Mexico. This exciting opportunity will allow you to drive bottler alignment on marketing initiatives, provide...
-
Brand Activation Manager, Global Marketing Activation
hace 4 semanas
Ciudad de México, Ciudad de México Energizer Holdings A tiempo completoEnergizer Holdings: A Global Leader in Consumer GoodsEnergizer Holdings is a leading manufacturer of consumer goods, responsible for creating products that make lives easier and more enjoyable. We are seeking a talented Brand Activation Manager, Global Marketing Activation to join our team.Key Responsibilities:Champion the execution of globally approved...
-
Email Marketing Specialist
hace 4 semanas
Ciudad de México, Ciudad de México Top Growth Marketing A tiempo completoEmail Marketing SpecialistWe are seeking a skilled Email Marketing Specialist to join our team at Top Growth Marketing. As an Email Marketing Specialist, you will be responsible for creating and managing our internal email marketing campaigns for our e-commerce clients using Klaviyo.Key Responsibilities:Create and manage email marketing campaigns for our...
-
Global Marketing Activation Manager
hace 3 semanas
Ciudad de México, Ciudad de México Energizer Holdings A tiempo completoAbout the RoleEnergizer Holdings is seeking a skilled Brand Activation Manager to champion the execution of globally approved marketing cycle plans that support and drive commercial objectives for assigned categories and brands.Key ResponsibilitiesSupport the Senior Manager in planning and developing the annual marketing cycle plan and manage associated...
-
Email Marketing Specialist
hace 4 semanas
Ciudad de México, Ciudad de México Top Growth Marketing A tiempo completoEmail Marketing SpecialistWe are seeking a skilled Email Marketing Specialist to join our team at Top Growth Marketing. As an Email Marketing Specialist, you will be responsible for creating and managing our internal email marketing campaigns for our e-commerce clients using Klaviyo.Key Responsibilities:Create and manage email marketing campaigns to drive...
-
Marketing Communications Specialist
hace 4 semanas
Ciudad de México, Ciudad de México Marketing A tiempo completoAbout the Opportunity:We are seeking a highly skilled Marketing Communications Specialist to join our team at Flight Centre Travel Group. As a key member of our marketing team, you will be responsible for assisting and supporting the communication and marketing management for the FCM Brand.Key Responsibilities:Support in the creation of digital marketing...
-
Clinical Trial Site Activation Specialist
hace 4 semanas
Ciudad de México, Ciudad de México PSI A tiempo completoJob DescriptionAt PSI, we are seeking a highly skilled Clinical Trial Site Activation Specialist to join our team. As a key member of our project teams, you will play a critical role in ensuring the smooth and timely activation of clinical trial sites in Mexico.Key ResponsibilitiesOversee and coordinate the processes critical for clinical trial sites...
-
Global Marketing Activation Manager
hace 4 semanas
Ciudad de México, Ciudad de México Energizer Holdings A tiempo completoAbout the RoleEnergizer Holdings is seeking a skilled professional to champion the execution of globally approved marketing cycle plans that support and drive commercial objectives for assigned categories and brands.Key ResponsibilitiesSupport the Senior Manager in planning and developing the annual marketing cycle plan and manage associated...
-
Email Marketing Automation Specialist
hace 3 días
Ciudad de México, Ciudad de México Top Growth Marketing A tiempo completoAbout Top Growth MarketingWe are a full-service marketing agency dedicated to helping e-commerce stores scale their customer base and revenue by running ads on all major social and search ad platforms, as well as managing their email and SMS marketing.Job Description: Email Marketing Automation SpecialistWe are seeking an experienced Email Marketing...
-
Marketing Communications Specialist
hace 3 semanas
Ciudad de México, Ciudad de México Marketing A tiempo completoAbout the Opportunity:To play a pivotal role in the marketing management for the FCM Brand, our ideal candidate will collaborate with the brand's products and services positioning. The successful candidate will be responsible for supporting the creation of digital marketing strategies, reviewing metrics, proposing creative ideas for marketing content, and...
-
Brand Portfolio Specialist
hace 7 días
Ciudad de México, Ciudad de México Servicios Comerciales Amazon México S. de R.L. de C.V. A tiempo completoAbout the RoleWe are seeking a seasoned Brand Portfolio Specialist to join our Consumer Electronics Retail team in Mexico City. As a key member of our team, you will be responsible for driving growth and delivering a best-in-class customer experience on Amazon.com.mx. You will own selected brands, contributing to improvements in the user experience for...
-
On Premise Marketing and Activation Manager
hace 7 días
Ciudad de México, Ciudad de México Red Bull A tiempo completoCompany OverviewAt Red Bull, our Sales teams work tirelessly to ensure that Red Bull is always readily available to consumers across the globe. We achieve this through two channel-oriented sales teams: Off Premise and On Premise.SalaryThe estimated salary for this position is around $80,000 per year, depending on location and experience.Job DescriptionWe are...
-
Marketing Director of Tequila Portfolio
hace 4 semanas
Ciudad de México, Ciudad de México Diageo A tiempo completoJob Title: Head of Tequila PortfolioAbout the Role: Diageo, the world's leading premium drinks company, is seeking a seasoned marketing professional to lead its Tequila portfolio. As the Head of Tequila Portfolio, you will be responsible for developing and executing strategies to drive growth, increase brand equity, and enhance customer engagement.Key...
-
Marketing Specialist
hace 3 semanas
Ciudad de México, Ciudad de México Marriott International, Inc A tiempo completoWe are seeking a Marketing Specialist to join our team and contribute to the success of our products. Key responsibilities include developing and executing marketing campaigns, analyzing market trends, and collaborating with cross-functional teams.
-
Marketing Specialist
hace 3 semanas
Ciudad de México, Ciudad de México Busca Tu Profesor A tiempo completoWe're seeking a skilled Marketing Specialist to join our team. This role involves creating and implementing effective marketing campaigns to drive business growth.Responsibilities include:Developing and executing marketing strategiesCreating engaging content for social media and email campaignsAnalyzing campaign results and providing insights
-
Portfolio Development Specialist
hace 3 semanas
Ciudad de México, Ciudad de México Dr. Reddy's Laboratories Ltd A tiempo completoAt Dr. Reddy's Laboratories Ltd., a multinational pharmaceutical company with a presence across 66 countries, we are seeking an experienced Portfolio Development Specialist to join our team. This role is a fantastic opportunity for a talented individual to contribute to the development of a robust product pipeline for our generic portfolio.As a Portfolio...
-
Site Activation Specialist Sponsor Dedicated Lead
hace 3 semanas
Ciudad de México, Ciudad de México Syneos - Clinical And Corporate - Prod A tiempo completoSite Activation Specialist ISyneos Health, a leading biopharmaceutical solutions organization, is seeking a highly skilled Site Activation Specialist I to join our team.The successful candidate will be responsible for providing quality deliverables at the country level, following project requirements and applicable country rules, with oversight from the SSU...