Global Marketing Activation Manager

hace 4 semanas


Ciudad de México, Ciudad de México Energizer Holdings A tiempo completo

About the Role

Energizer Holdings is seeking a skilled Brand Activation Manager to champion the execution of globally approved marketing cycle plans that support and drive commercial objectives for assigned categories and brands.

Key Responsibilities

  • Support the Senior Manager in planning and developing the annual marketing cycle plan and manage associated budgets.
  • Responsible for analyzing and proposing tactical changes to the product range, pricing, and packaging based on in-market acquired knowledge.
  • Coordinate the execution of central and locally created promotions, recommending local activity based on market insights to increase consumer engagement.
  • Monitor and report on critical elements of competitive actions related to product, price, distribution, visibility, and promotions.
  • Participate in customer presentations to stay informed on customer development and requirements.
  • Establish portfolio ranging needs by market and channel, coordinating trade programs within a marketing cycle plan as needed.
  • Analyze Nielsen data to formulate insights that will allow us to better compete.
  • Adapt sub-region marketing cycle plans to align with global and DMG plans as part of the annual business plan process.
  • Manage execution of activities during key weeks to deliver volume and net sales during seasonal peaks.
  • Coordinate with commercial teams to plan merchandising/visibility needs in modern and traditional channels.
  • Manage relationships with BTL and digital agencies to ensure local planning and execution of activities.
  • Provide analytical understanding of Nielsen audit data, reviewing category, pricing, portfolio, and distribution trends by segment vs. competition.
  • Work with Finance to analyze business segments for range volume, net sales, and gross margin, issuing updates to Cluster leadership and commercial teams.
  • Monitor and track competitor promotional activity.
  • Ensure A&P spending and phasing align with ABP/QF planning.

Requirements

  • English Upper Intermediate or above.
  • Minimum 3-4 years of business experience.
  • Solid evidence of working in consumer goods marketing and sales, with experience in any of the categories managed by Energizer Holdings.
  • Degree or above in Business, Marketing, or a similar discipline.
  • Exposure to working directly with customers and sales teams.
  • Experience analyzing and utilizing trade audit data.
  • Demonstrated competencies in critical thinking, collaboration, influence, team leadership, customer focus, and achieving results in alignment with business goals.
  • Ideal experience in brand activation/execution.
  • Ability to collaborate well and work cross-functionally.
  • Brand management experience.
  • Trade Marketing experience.

About Energizer Holdings

Energizer Holdings responsibly creates products to make lives easier and more enjoyable. We lean into our culture as an organization – we win together, while serving each other, with a willingness to act boldly, all while doing right. Our colleagues hail from all backgrounds, nationalities, and walks of life, but our shared mission and purpose make us one team. Because we're a global organization, you will always have opportunities to learn, grow, and develop in your career. We support flexible working arrangements wherever possible.



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