Product Marketing Manager
hace 4 semanas
The LATAM Product Strategy & Operations team at TikTok is a dynamic and diverse group focused on driving the success of TikTok's product offerings in Latin America. Our team is responsible for developing and executing strategies to drive adoption and revenue growth for TikTok's measurement and ad products in the region.
Responsibilities- Develop and execute go-to-market strategies for TikTok's measurement and ad products in LATAM markets.
- Partner with cross-functional teams to ensure flawless execution of product launches and activations.
- Set goals, manage launches, and implement activations to drive adoption and revenue growth.
- Represent product in-market by demonstrating ownership of overall sales team understanding and acting as the conduit between market and HQ.
- Deeply understand the features of measurement and digital advertising products and promote product operation plans focusing on revenue and performance.
- Monitor, research, and analyze market data to identify problems and opportunities.
- Work with regional sales teams and client solution teams to identify market opportunities and client requirements.
- Act as the voice of the region in product, synthesizing market insights and collaborating with Product Managers and Global product marketing teams to identify solutions.
- Sales enablement and product training.
- Bachelor's degree or above.
- 3 years of experience in the digital advertising industry.
- Product marketing or product management experience with digital ad products.
- Strong communication skills, logical thinking ability, good teamwork spirit, a strong sense of responsibility, and commitment.
- A commercial mindset with experience building business cases from market research and analysis.
- Proven track record of creating value through strategic product marketing, developing GTM plans, activation strategies, and market research.
- 5 years of experience with digital marketing/ad-tech products in the measurement field.
- Marketing/Data Science experience.
- SQL, Data Visualization, and reporting experience.
- Language: Intermediate Portuguese.
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