Digital Business Strategist

hace 3 semanas

Mérida, Yucatán, México Entravision A tiempo completo
Job Description

**Job Title:** Digital Business Strategist

**Job Summary:** We are seeking a highly skilled Digital Business Strategist to join our team at Entravision Communications Corporation. As a key member of our organization, you will be responsible for developing and implementing business strategies that drive growth and revenue.

Responsibilities
  • Reporting and Analysis: Develop and maintain comprehensive business reports, including financial reports, campaign reports, and other relevant data.
  • Business Intelligence: Analyze business data to identify trends, opportunities, and challenges, and provide actionable insights to stakeholders.
  • Ad Operations: Collaborate with the AdOps team to ensure seamless campaign execution, including PMPs, campaign guidelines, and KPIs analysis.
  • Trafficker: Manage the creation and onboarding of new publishers into GAM, as well as generating PMPs for clients.
  • Essential Functions: Lead the internal reporting of the business unit, provide actionable insights to clients and sales, and utilize AdTech platforms to prepare reports and communicate campaign performance.
  • Collaboration: Work closely with Sales Planning to develop campaign strategies and budgets that meet client goals and objectives.
  • Account Management: Provide campaign reporting data for client recap decks and campaign strategy recommendations for future campaigns.
  • AdOps Collaboration: Check with AdOps for campaign delivery and propose guidelines for improving campaign delivery and KPIs.
  • Month-End Closing: Lead the month-end business unit closing process.
Requirements
  • Education and Experience: 2-3 years of experience in Digital Marketing, or related field, with a degree in Data Analytics, Business Administration, Economics, or related field.
  • Language Skills: Advanced English level.
  • Technical Skills: Advanced Excel knowledge, including Vlookups, If Functions, and Formulas. Familiarity with AdTech platforms, including The Trade Desk, Google DV 360, Xandr, AdsWizz, Triton, and GAM.
  • Soft Skills: Ability to work in a collaborative team environment, strong attention to detail, and strong analysis skills.
Working Conditions

This is a Full-Time position with a variable schedule and hours.

Supervisory Responsibility

Reports directly to the Business Development Manager.

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