Strategic Trade Marketing Manager

hace 2 días


San Luis Potosí, San Luis Potosí, México Haleon A tiempo completo

Haleon is a world-leading consumer health company shaped by its employees, striving to improve everyday health for billions of people. By growing and innovating its global portfolio of category-leading brands, including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum.

We're looking for a Strategic Trade Marketing Manager to excel in the execution of trade customer plans, focusing on our clients/shoppers. This means developing shopper/customer strategies across all supply chains for traditional/indirect clients, ensuring effective communication with stakeholders, and maintaining brand visibility at each point of sale.

Main responsibilities:

  • Be the strategic link between marketing and commercial teams, ensuring alignment from marketing strategy brands to POS execution, delivering sales & profit targets.
  • Translate brand plans, retail knowledge, shopper, and customer insights into commercial claims, POP materials, and promotional plans for all customers, increasing rotation at each POS to reach SOM targets.
  • Track and measure sales fundamentals, including price, portfolio (reach and distribution) visibility, and promotion.
  • Proactively propose actions to gain market share or reverse negative trends based on strong analysis of performance and opportunities among all customers and key stakeholders.
  • Wisely manage A&P investment to define key actions leading to sustainable growth and select activities delivering positive ROI.
  • Regularly visit clients' POS to evaluate current exhibitions, opportunities, and competitors' actions.

Requirements:

  • At least 4 years of experience in commercial roles (sales, marketing, trade), ideally in the pharmaceutical industry.

Expected Salary: $80,000 - $120,000 per year, depending on location and experience.

The ideal candidate will have a strong understanding of the retail environment, strategic thinking, business acumen, influence, relationship-building skills, analytical skills, and leadership abilities. Fluency in English and Spanish is required. We value transparency, respect, integrity, and a consumer-centric approach.

Haleon is committed to creating an inclusive environment that celebrates diverse perspectives, generates curiosity, and promotes fair outcomes for everyone. We strive to create a workplace where authenticity thrives and believe in agile working culture for all roles.



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