Strategic Trade Marketing Manager
hace 2 días
Haleon is a world-leading consumer health company shaped by its employees, striving to improve everyday health for billions of people. By growing and innovating its global portfolio of category-leading brands, including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum.
We're looking for a Strategic Trade Marketing Manager to excel in the execution of trade customer plans, focusing on our clients/shoppers. This means developing shopper/customer strategies across all supply chains for traditional/indirect clients, ensuring effective communication with stakeholders, and maintaining brand visibility at each point of sale.
Main responsibilities:
- Be the strategic link between marketing and commercial teams, ensuring alignment from marketing strategy brands to POS execution, delivering sales & profit targets.
- Translate brand plans, retail knowledge, shopper, and customer insights into commercial claims, POP materials, and promotional plans for all customers, increasing rotation at each POS to reach SOM targets.
- Track and measure sales fundamentals, including price, portfolio (reach and distribution) visibility, and promotion.
- Proactively propose actions to gain market share or reverse negative trends based on strong analysis of performance and opportunities among all customers and key stakeholders.
- Wisely manage A&P investment to define key actions leading to sustainable growth and select activities delivering positive ROI.
- Regularly visit clients' POS to evaluate current exhibitions, opportunities, and competitors' actions.
Requirements:
- At least 4 years of experience in commercial roles (sales, marketing, trade), ideally in the pharmaceutical industry.
Expected Salary: $80,000 - $120,000 per year, depending on location and experience.
The ideal candidate will have a strong understanding of the retail environment, strategic thinking, business acumen, influence, relationship-building skills, analytical skills, and leadership abilities. Fluency in English and Spanish is required. We value transparency, respect, integrity, and a consumer-centric approach.
Haleon is committed to creating an inclusive environment that celebrates diverse perspectives, generates curiosity, and promotes fair outcomes for everyone. We strive to create a workplace where authenticity thrives and believe in agile working culture for all roles.
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