Senior Marketing Operations Specialist
hace 2 semanas
**Job Summary**
We are seeking a highly skilled Senior Specialist, Campaign Marketing Operations to join our team at Zendesk. This role plays a pivotal part in improving and scaling our marketing processes in the AMER region.
Key Responsibilities:
- Process Optimisation and Efficiency:
- Identify and implement improvements to marketing processes and technologies to enhance efficiency and effectiveness
- Oversee and standardise the administration of marketing platforms and tools, ensuring optimal usage and compliance across the AMER region
- Partner with Campaign Operations specialists across each region to create and implement global marketing operations standard processes
- Analytics and Insights:
- Provide actionable insights into AMER marketing campaign performance to help drive better future outcomes
- Empower the marketing team to make data-driven decisions, including audience segmentation and analysis
- Lead and Campaign Management:
- Ensure the implementation of standard processes in campaign setup, execution, and lead management across Marketo and Salesforce CRM
- Act as strategic advisor for the AMER XDR managers and reps, providing insights and recommendations around lead routing and rules of engagement
- Monitor and report on the performance and efficiency of marketing funnels, adjusting strategies as needed to improve outcomes
- Cross-Functional Engagement:
- Collaborate with the AMER go-to-market teams, including regional and campaign marketing teams, digital marketing, marketing analytics, and XDR leadership to align on go-to-market objectives
- Build strategic partnerships within the company to advocate for and implement system requirements and automations that enhance marketing operations
Requirements:
- 3+ years of experience in marketing and/or campaign operations, preferably in the SaaS or technology industry
- 2+ years experience and advanced proficiency with Marketo
- Expertise with CRM systems (e.g., Salesforce), including report and dashboard creation
- Bachelor's degree in Marketing, Business, or a related field; or equivalent experience
Location: This position is to be hired in Mexico and will be required to attend the Mexico City (CDMX) office two days per week.
At Zendesk, we believe in offering our people a fulfilling and inclusive experience. Our hybrid way of working enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate, and learn while also giving our people the flexibility to work remotely for part of the week.
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