Strategic Campaign Marketing Operations Specialist

hace 1 semana

Xico, México Zendesk, Inc. A tiempo completo


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Job Description

The Senior Specialist, Campaign Marketing Operations role plays a pivotal part in enhancing and scaling our marketing processes in the AMER region.

As a strategic advisor in the Campaign Operations team, you will empower marketers to run successful campaigns through process optimization and actionable insights.

This role demands a high level of expertise with marketing technology (especially Marketo and Salesforce CRM), strong analytical abilities, and problem-solving skills, as well as a passion for optimizing marketing operations to achieve maximum efficiency and impact.

Key Responsibilities

  • Process Optimisation and Efficiency: Identify and implement improvements to marketing processes and technologies to enhance efficiency and effectiveness.
  • Oversee and standardize the administration of marketing platforms and tools, ensuring optimal usage and compliance across the AMER region.
  • Partner with Campaign Operations specialists across each region to create and implement global marketing operations standard processes.

Analytics and Insights:

  • Provide actionable insights into AMER marketing campaign performance to help drive better future outcomes.
  • Empower the marketing team to make data-driven decisions, including audience segmentation and analysis.

Lead and Campaign Management:

  • Ensure the implementation of standard processes in campaign setup, execution, and lead management across Marketo and Salesforce CRM.
  • Act as a strategic advisor for the AMER XDR managers and reps, providing insights and recommendations around lead routing and rules of engagement.

Cross-Functional Engagement:

  • Collaborate with the AMER go-to-market teams, including regional and campaign marketing teams, digital marketing, marketing analytics, and XDR leadership to align on go-to-market objectives.
  • Build strategic partnerships within the company to advocate for and implement system requirements and automations that enhance marketing operations.

Qualifications

  • Strong analytical skills with an understanding of key data points within the marketing funnel.
  • Exceptional problem-solving skills, with an ability to manage projects across multiple regions and align various partners.
  • Strong organizational, time management, and communication skills.
  • Data-driven and diligent.
  • Able to work independently and as part of a distributed team.
  • Strong interpersonal skills and capable of building relationships to drive business forward.

Requirements

  • 3+ years of experience in marketing and/or campaign operations, preferably in the SaaS or technology industry.
  • 2+ years experience and advanced proficiency with Marketo.
  • Expertise with CRM systems (e.g., Salesforce), including report and dashboard creation.
  • Bachelor's degree in Marketing, Business, or a related field; or equivalent experience.

Where We Work

  • Please note that this position is to be hired in Mexico and will be required to attend the Mexico City (CDMX) office two days per week.

About Zendesk

  • Please note that this position is to be hired in Mexico and will be required to attend the Mexico City (CDMX) office two days per week.

Zendesk is an equal opportunity employer, and we're proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace.

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