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Airalo is a pioneering eSIM store that empowers global connectivity in over 200+ countries and regions. Our mission is to revolutionize the telecom industry with innovative digital services. As a travel-tech company, we foster a diverse and inclusive environment that values equity and excellence. Our team spans 40+ countries and six continents, united by a shared commitment to transforming the way people connect.
About the RoleWe seek a highly skilled Content Strategist to lead our content initiatives in LATAM countries. As a key member of our team, you will be responsible for developing and executing content strategies that drive business growth and engagement. Your expertise will help us create compelling content that resonates with our target audience.
Key Responsibilities- Develop content strategies aligned with Airalo's short-term and long-term country targets in LATAM, considering cultural nuances, language preferences, and regional trends.
- Collaborate with our Growth divisions to create and publish high-quality content for various platforms, including app interfaces, social media, blogs, and marketing channels.
- Create engaging content for assigned countries in the region, ensuring accurate translation and adaptation to meet linguistic and cultural preferences.
- Optimize content according to SEO and ASO best practices for assigned countries and languages.
- Manage content distribution to online channels and social media platforms to increase traffic.
- Work closely with cross-functional teams to align content initiatives with overall business objectives.
- Implement strategies to enhance user engagement, including interactive and user-friendly content that resonates with the Latin American audience.
- Ensure compliance with local laws, such as copyright and data protection.
- Stay up-to-date with developments and generate new ideas, including the use of multimedia to produce rich content.
- Bachelor's degree and 3+ years of proven experience in content creation, SEO, and ASO with a large B2C and B2B2C audience.
- Excellent understanding of SEO and ASO channel management and best practices.
- Strong understanding of web/mobile app campaign measurement and attribution.
- A strong understanding of keyword research with excellent analytical skills.
- Excellent understanding of ASO best practices, as well as knowledge of app store algorithms, optimization methods, and effective strategies for growing app installs.
- Experience in writing app descriptions and titles using researched keywords.
- An analytical mind with the ability to spot patterns and trends using the latest app analytics tools.
- Experience in creating multimedia content, including blog, podcast, social, and video production.
- Experience with analytics tools and/or other market research tools, e.g. SEMrush, Ahrefs.
- Deep understanding of Latin American cultures, consumer behavior, and market trends.
- Fluency in Spanish and English, with impeccable verbal and written communication skills.
- Understanding of UX copywriting and technical content.
- Ability to assess campaign performance, identify consumer behavior and creative opportunities, and manage cost-per-acquisition targets.
- Experience working on international brands.
- Experience working on cross-functional teams in an agile environment.
- Experience in the travel industry.
- Knowledge of eSIM and GSMA-related technologies and services.
