Brand Manager Leader

hace 3 semanas


Cuautitlán Izcalli, México General Mills A tiempo completo

General Mills seeks a Brand Manager Leader to drive commercial activation plans and support key brands for growth in Latin America & Mexico. This role will leverage strategic and commercial knowledge areas, building and leading commercial activation plans that create demand for our products and support key brands for growth.

Responsibilities include:

  • Developing powerful strategies and tactics that drive brand performance, leading execution to deliver top and bottom-line targets defined in the annual plan.
  • Fostering strong working relationships with key brand stakeholders to ensure a strategic NPD aligned to LACDM brand vision and strategies.
  • Partnering cross-functionally to define and execute growth strategies for the brand across channels.
  • Developing, driving, and executing strategic and competitive marketing plans and trade channel strategies for Mexico.
  • Line managing the portfolio, ensuring plans translate across channels, platforms, and NPDs with strong power period execution.
  • Gathering and evaluating market intelligence, shopper trends, and trade information to assist management in making better decisions and strategies for business growth.
  • Analyzing competitors' products and services, strengths, and weaknesses, providing recommendations and solutions to improve the company's sales and marketing approaches.
  • Responsible for pricing strategy, products positioning in the market, and market share growth.
  • Constantly innovating our selling tools, processes, and systems to ensure the sales team has a world-class set of tools and propositions to grow sales.
  • Contribute to the management of the brand P&L, understanding and responding to the drivers of performance, working in partnership with the commercial teams to optimize plans to deliver annual priorities.
  • Managing respective budget, ensuring the greatest return for every dollar forecasted to spend, ensuring timely and efficient reconciliation of marketing spend.
  • Being the local champion of GM brands, inspiring internal and external brand passion and belief, and actively building consumer connection.
  • Coordinating marketing activities and communication in Mexico, ensuring that our Commercial Team, Distributors, and Agencies have the right materials and information to activate locally our brand plans.

Requirements include:

  • Bachelor's Degree in a related field, with an MBA as an advantage.
  • 5+ years of brand or trade marketing experience.

This role offers a unique opportunity to leverage your commercial acumen and brand passion to drive growth and success for General Mills in Latin America & Mexico.


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