Vapour Brand Executive

hace 4 semanas


Monterrey, Nuevo León, México British American Tobacco A tiempo completo

**Transforming the vapour pipeline**

We are seeking a talented Marketing Leader to play a pivotal role in the planning, development, and execution of strategies related to vapour pipeline in the cluster.

This position requires a blend of technical expertise, strategic thinking, and leadership skills to ensure the efficient and effective management of vapor pipelines while aligning with broader organizational goals and category regulations.

As a vapour brand executive, you will have the opportunity to shape the future of vapour pipeline and contribute to the organization's success in the dynamic category.

**Key Responsibilities**

  • Implementing the global brand strategy, into a regional brand strategy.
  • Constant communication with the region to align our plans & portfolio, as well being able to receive all the category information and canalized it to our markets.
  • Organize the portfolio launches for LANCAR.
  • Ensure project readiness on time, in full.
  • Cycle plan tracking.
  • Trends seeker
  • Stay up to date on new digital trends and technologies to remain ahead of the curve.
  • Consumer insights.
  • Agency communication (Follow-up)

**Requirements**

  • Brand portfolio management experience.
  • Proactive and passionate about commercial strategies.
  • Fluent English level.

**About BAT**

At BAT, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation.

We are a global Top Employer with 53,000 BAT people across more than 180 markets, and our brands are sold in over 200 markets, made in 44 factories in 42 countries.



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