Marketing Leader for Alexa Expansion in Latin America

hace 4 días


Ciudad de México, Ciudad de México Servicios Comerciales Amazon Mexico S. de R.L. de C.V. - D44 A tiempo completo

Job Description



We are seeking a skilled Marketing Leader to join our team at Servicios Comerciales Amazon Mexico S. de R.L. de C.V. - D44. As a Senior Product Marketing Manager, you will be responsible for driving customer engagement and monetization for Alexa in Mexico and Spanish-speaking US.



Key Responsibilities:




  • Develop impactful marketing strategies to drive high-value customer actions, engagement, and retention through data-driven optimization.
  • Manage complex tradeoffs across multiple strategic marketing initiatives and establish streamlined processes for campaign delivery.
  • Collaborate closely with the product team to create exceptional customer journeys for Alexa use cases.
  • Identify and resolve issues that could undermine the overall strategy and impede achievement of customer adoption and financial goals.
  • Work with business intelligence, engineering, and merchandising teams to design and execute test-and-learn plans that drive engagement and prevent customer churn.
  • Define new campaign proposals and conduct effectiveness studies to identify actions for continuous improvement.


BASIC QUALIFICATIONS




  • 6+ years of professional non-internship marketing experience.
  • Experience using data and metrics to drive improvements.
  • Experience building, executing, and scaling cross-functional marketing programs.
  • Experience leading go-to-market for consumer software or hardware product launches.
  • Native Level Spanish proficiency.


PREFERRED QUALIFICATIONS




  • Experience using SQL or other analytical tools for conducting data analysis.
  • Master's degree in marketing, advertising, business, or equivalent.


Estimated Salary: $120,000 - $150,000 per year



About Us



Servicios Comerciales Amazon Mexico S. de R.L. de C.V. - D44 is a company dedicated to providing innovative solutions and services to customers in Mexico and beyond. We are committed to delivering exceptional customer experiences and promoting growth through cutting-edge technologies like artificial intelligence and ambient computing.




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