Marketing Leader for Alexa Expansion in Latin America
hace 4 días
Job Description
We are seeking a skilled Marketing Leader to join our team at Servicios Comerciales Amazon Mexico S. de R.L. de C.V. - D44. As a Senior Product Marketing Manager, you will be responsible for driving customer engagement and monetization for Alexa in Mexico and Spanish-speaking US.
Key Responsibilities:
- Develop impactful marketing strategies to drive high-value customer actions, engagement, and retention through data-driven optimization.
- Manage complex tradeoffs across multiple strategic marketing initiatives and establish streamlined processes for campaign delivery.
- Collaborate closely with the product team to create exceptional customer journeys for Alexa use cases.
- Identify and resolve issues that could undermine the overall strategy and impede achievement of customer adoption and financial goals.
- Work with business intelligence, engineering, and merchandising teams to design and execute test-and-learn plans that drive engagement and prevent customer churn.
- Define new campaign proposals and conduct effectiveness studies to identify actions for continuous improvement.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience.
- Experience using data and metrics to drive improvements.
- Experience building, executing, and scaling cross-functional marketing programs.
- Experience leading go-to-market for consumer software or hardware product launches.
- Native Level Spanish proficiency.
PREFERRED QUALIFICATIONS
- Experience using SQL or other analytical tools for conducting data analysis.
- Master's degree in marketing, advertising, business, or equivalent.
Estimated Salary: $120,000 - $150,000 per year
About Us
Servicios Comerciales Amazon Mexico S. de R.L. de C.V. - D44 is a company dedicated to providing innovative solutions and services to customers in Mexico and beyond. We are committed to delivering exceptional customer experiences and promoting growth through cutting-edge technologies like artificial intelligence and ambient computing.
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