Digital Marketing Specialist for Social Media Campaigns
hace 1 semana
Job Overview:
We are seeking a skilled Digital Marketing Specialist to lead our social media campaigns and drive business growth. The ideal candidate will have expertise in Facebook Ads Manager, including audience targeting, ad formats, and bidding options.
Responsibilities:
- Develop and execute data-driven Facebook advertising strategies aligned with clients' goals.
- Conduct in-depth audience research to identify and target the right users.
- Craft compelling ad copy and guide creatives that resonate with target audiences.
- Manage campaign budgets and bidding strategies to maximize return on ad spend.
- Set up conversion tracking and analyze campaign performance using Facebook Ads Manager and other analytics tools.
- Conduct A/B testing, campaign analysis, and reporting.
- Continuously optimize campaigns based on data insights to improve performance.
- Generate regular reports to communicate campaign results and key metrics to stakeholders.
- Stay up-to-date on the latest Facebook advertising trends and best practices.
Qualifications:
- Strong understanding of Facebook Ads Manager, including audience targeting, ad formats, and bidding options.
- Proven ability to create high-converting ad copy and visuals.
- Excellent analytical skills with the ability to interpret and translate data into actionable insights.
- Experience with conversion API tracking and attribution modeling is a plus.
- Excellent communication and collaboration skills.
- A passion for social media marketing and a desire to stay ahead of the curve.
Salary and Benefits:
We offer a competitive salary of $102-$163 per hour and 40 hours of work per week. Additionally, we provide benefits that align with industry standards.
Experience:
The ideal candidate should have at least 2 years of experience in Facebook Ads, with a strong understanding of marketing funnels and customer journeys.
Language:
The primary language required for this role is English.
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