Product Marketing Specialist

hace 6 días

Ciudad de México, Ciudad de México HRprofile A tiempo completo

About HR Profile

HR Profile is a consulting firm specializing in recruitment and selection of professionals for the LATAM region. We are seeking a Product Marketing Specialist (remote) for our client, a multinational company specializing in digital development and agile solutions, with operations in the USA, Chile, Mexico, and Colombia.

Job Summary

The Product Marketing Specialist will work closely with clients, prospects, market influencers, target market segments, and internal team members to gather and synthesize information around market-wide problems, end-user use cases, and the related financial impact for the company's end users. The information and insights gained will be used to inform communication of the company proposition, product positioning, product roadmap and prioritization, as well as drive marketing communications and prospect development, go-to-market strategies, and sales tools and enablement.

Main Responsibilities

  • Fully immerse yourself in the day-to-day life of the company's target market segments.
  • Identify and document target market segment economic, business, and end-user drivers, along with the end-user financial implications.
  • Monitor industry trends and conduct regular competitive analysis.
  • Develop and clarify the company's value proposition.
  • Create and maintain key End User and Buyer Personas and Buyer Journeys.
  • Leverage insights into core marketing messaging platforms that are aligned with the market, to build increased lead flow.
  • Communicate key market information and insights throughout the company's organization.
  • Ensure all market-facing marketing assets are aligned with the company's marketing communication objectives.
  • Structure and communicate the company's products and services effectively to ensure clear and consistent messaging across all channels and sales tools.
  • Collaborate with product teams to align product positioning and messaging with market needs and company goals.
  • Develop sales tools and enablement materials that effectively communicate the value and benefits of the company's products.

Requirements

  • Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is preferred.
  • Minimum of 3-4 years of directly related experience in a similar stage company with an emphasis on a market-driven approach.
  • Hands-on experience with a formal Product Marketing methodology such as Pragmatic Marketing.
  • Experience evaluating market needs through primary and secondary research to identify and document quantifiable problems and opportunities.
  • Hands-on experience developing user personas and buyer journeys that drive deeper understanding of the client's needs.
  • Demonstrated successes in documenting, communicating, and creating alignment around a unique value proposition.
  • Proven ability to structure and communicate products effectively to ensure clear and consistent messaging.
  • Demonstrated success translating Product Marketing insights into effective market messaging that increases inquiries and leads.
  • Demonstrated success in developing sales tools and enablement materials that effectively communicate the value and benefits of the company's products.
  • Demonstrated ability to operate and innovate successfully in a fast-paced emerging growth company, balancing both strategic and tactical needs.
  • Advanced fluency in both Spanish and English languages is a fundamental requirement.
  • Proficiency in Microsoft Office suite (Word, Excel, PowerPoint).

What We Offer

  • 100% remote work.
  • Flexible schedule.
  • Day off on your birthday.
  • Reduced hours on Fridays.
  • Superior vacation days.
  • Sick leave days.
  • Moving day off.
  • Support for studies, training, and languages.
  • Referral program.

Job Type

Full-time

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