Product Specialist

hace 5 días

Ciudad de México, Ciudad de México Boston Scientific A tiempo completo
About the Role

This position is responsible for the development, management, execution, and follow-up of the Interventional Cardiology Brands strategy assigned. This role will design and execute a marketing strategy that is in alignment with the strategic priorities of Boston Scientific Interventional Cardiology division in Coronary Therapies.

Key Responsibilities
  • Develop annual Marketing strategy and plan, ensuring the implementation of the strategies and key initiatives defined for IC Portfolio (Stents, Balloons, or others).
  • Develop and follow-up action plans driven by the strategy plan, to be implemented by Sales Team.
  • Ensure sales achievement, profitability, market share, and growth of the category under responsibility.
  • Define, prepare, and implement Communication and Promotional Campaigns; brochures, materials, and sample book focused on the sales channel attended and with the Sales Team according to target.
  • Identify customer, patient, and market needs, as well as competitor trends.
  • Manage patient / Customer journey and adapt it to the strategy.
  • Develop and enhance relationships with external customers including physicians, KOL's, and medical associations.
  • Develop and enhance relationships with internal customers from ICG division, LATAM, and other areas to collaborate in daily work.
  • Define strategy aligned with therapies areas including products and educational strategic programs to educate physicians.
  • Lead Market Knowledge: Insights Competitors, behavior patterns, prices, portfolio, pains, therapy tendencies, and patient model.
  • Work closely with the Sales team in evaluating business conditions. Identify creative sources of information that can help inform our strategic business plans. Prepare and submit reports to Sales Management by analyzing and compiling data, projections, and other relevant information.
  • Lead Brand or Portfolio projects and new Product Launches.
  • Manage OPEX assigned.
  • Execute and develop forecasts for the brands or portfolio assigned.
Requirements
  • Bachelor's degree (Marketing, Administration or similar).
  • Base in Mexico City.
  • More than 2 years of experience in the area of Marketing/Commercial/Medical Devices or Pharma (maximum 6).
  • At least 1 year of experience in Digital Marketing.
  • Demonstrable marketing and/or commercial skills.
  • Experience leading and managing Projects.
  • Advanced English.
  • Communication Skills.
  • Proactive.
  • Customer relationship skills.
  • Excellent organizational and time management skills.
  • Ability to work as part of a team.
  • Excellent analytical, communication, and presentation skills (MUST).
Preferred Qualifications
  • Coordination and leadership of projects with external and internal suppliers.
  • Ability to manage multiple projects at the same time.

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