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Marketing Manager, Amazon Music Latam
hace 2 meses
About the Role
We are seeking a highly skilled and experienced Marketing Manager to join our team at Servicios Comerciales Amazon Mexico S. De R.L. De C.V. in Latin America. As a Marketing Manager, you will be responsible for developing and driving the acquisition and upsell marketing strategy across the Amazon Music tiers, owning user growth programs for Amazon Music, and delivering on project roadmaps to acquire new customers across paid, earned, and owned channels.
Key Responsibilities
- Own the strategy, planning, and execution across marketing channels to drive growth of the Amazon Music services in Latin America.
- Plan, coordinate, and communicate channels' performance delivering against goals and scaling insights and learnings.
- Flawlessly execute campaigns across marketing channels, testing and iterating to optimize creative and campaign targeting. Establish an ongoing test and learn approach to new and existing campaigns.
- Own the strategy and tactics of promotional growth programs for Amazon Music. Own main metrics, identify opportunities for testing new channels and improving existing ones.
- Oversee concept and creative development of campaign materials to create compelling and effective marketing assets.
- Identify new user acquisition opportunities in Paid channels based on data and analytical insight.
- Manage and execute new customer acquisition campaigns, as well as promotion and upsell campaigns.
- Work with global teams to inform and influence acquisition strategy on a global level and accelerate growth through experiments.
- Efficiently generate insights gathering, analyzing data, reporting, and creating hypothesis and designing valid tests.
- Work with Business Intelligence on validating hypothesis and creating reporting frameworks.
- Own the development and growth of the Associates channel.
About the Team
Our team is responsible for driving growth and acquisition across Latin America. We are a dynamic and collaborative team that works closely with global teams to inform and influence acquisition strategy. We are looking for a highly skilled and experienced Marketing Manager to join our team and contribute to our success.
