CRM Operations Manager

hace 5 días


Xico, México Match Consulting A tiempo completo

Job Summary:

We are seeking a highly skilled CRM Operations Manager to join our team at Match Consulting. This role will report directly to the Head of Operations and will collaborate closely with internal stakeholders to drive customer relationship management initiatives.

Key Responsibilities:

  • Develop and execute customer engagement strategies in line with the company's marketing and financial objectives.
  • Utilize CRM tools to create audience segments and target relevant cohorts with tailored campaigns.
  • Plan, manage, and negotiate multiple digital campaigns with third-party vendors as needed.
  • Build and manage campaigns with customized messaging to customers or clients based on lifecycle stage and engagement level.
  • Analyze data from retention marketing campaigns and provide performance insights to recommend improvements.
  • Develop overall business operations and awareness campaigns, overseeing performance analysis and updating as necessary.
  • Develop creative briefs and assign to designers and copywriters to create high-quality, effective creative assets.
  • Assist and advise on personalized targeting and content when required.

Requirements:

  • 3-5 years of experience in CRM, direct marketing campaign execution, and analytics.
  • Experience in loyalty program management is a plus.
  • Experience with various email marketing platforms, including Exact, Target, now called Salesforce Marketing Cloud 2.0, and triggered email programs such as Journey Builder, Pardot, etc.
  • Must have experience developing integrated marketing strategies and integration of CRM with broader traditional and digital marketing efforts.
  • Demonstrated ability to think strategically and understand relational data.
  • Strong ability to prioritize and manage multiple projects/processes at one time.
  • Ability to manage multiple stakeholders from cross-functional teams.

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