Digital Marketing Analytics Lead
hace 2 semanas
Analytics Strategy Manager
We're seeking a talented Analytics Strategy Manager to drive business growth through data-driven marketing strategies. As an Analytics Strategy Manager, your role will involve developing and implementing analytics solutions to inform marketing decisions. Collaborate with cross-functional teams to define key performance indicators (KPIs), establish reporting frameworks, and provide actionable recommendations to improve business outcomes.
Key Responsibilities:
- Develop and implement analytics strategies to drive business growth
- Collaborate with cross-functional teams to define KPIs and establish reporting frameworks
- Provide actionable recommendations to improve business outcomes
- Manage data collection, data filtering, and data cleansing processes for all web properties
- Oversee tag management process for all web properties and implement new tags according to current standards
Requirements:
- Bachelor's degree in Marketing, Statistics, or related field
- Minimum 4 years' experience managing digital analytics for multiple web properties in an enterprise environment
- Experience with Adobe Target, Adobe Experience Manager, and Adobe Analytics preferred
Essential Skills:
- Proven experience as an Analytics Manager or similar role
- Up-to-date knowledge of industry trends and best practices in digital marketing analytics and measurement techniques
- Ability to think strategically and manage cross-functional projects
Why Eastman?
At Eastman, we're committed to driving business growth through data-driven marketing strategies. As an Analytics Strategy Manager, you'll have the opportunity to work with a talented team of professionals who share your passion for analytics and marketing.
What We Offer:
- A dynamic and supportive work environment
- Opportunities for professional growth and development
- A competitive salary and benefits package
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