Global Marketing Specialist
hace 2 días
SC Johnson es una empresa familiar de quinta generación que se caracteriza por un espíritu de aventura y un enfoque en la ganancia sostenible. Con más de 130 años de experiencia, lideramos la creación de marcas de alta calidad como Raid, Glade, Pato, Mr Músculo, Windex, Pledge FamilyGuard y Ziploc, en prácticamente todos los países. A través de estos nombres familiares, estamos haciendo una diferencia positiva en el mundo que nos rodea. Sin embargo, solo podemos lograr el éxito con la vitalidad combinada y la fuerza de nuestras personas, que valoramos y apoyamos en su búsqueda de objetivos individuales y compartidos. Juntos, estamos creando un futuro mejor - para el planeta, para las generaciones futuras y para cada miembro del equipo SCJ.
**Descripción del rol:**
Buscamos un profesional en marketing proactivo que se una a nuestro equipo en el Cluster Norte (México, Centroamérica y Andino) para contribuir al crecimiento de nuestras marcas icónicas de aire fresco. El candidato ideal tendrá experiencia en análisis de mercado, desarrollo de estrategias y gestión de proyectos.
**Responsabilidades clave:**
1. Analizar información de mercado para comprender los diferentes mercados del Cluster Norte y desarrollar estrategias para crecer en la categoría.
2. Conocer el marco competitivo de la categoría para crear planes de acción que nos permitan ser la marca preferida de los consumidores.
3. Apoyar en la realización del Plan de Marketing anual y colaborar en la definición de estrategias de precios y catálogo.
4. Manejar el Estado de Resultados (P&L) de una marca o categoría para buscar o mantener la rentabilidad del negocio y/o marcas.
5. Construir campañas de comunicación digital e E-Commerce y soportar en el desarrollo de nuevos productos.
6. Mantener comunicación con el equipo global y asegurar que la estrategia sea aplicable para nuestros mercados (Cluster Norte).
7. Construir presentaciones para los equipos de ventas, briefs con agencias de medios y clientes internos y externos.
**Requisitos del candidato:**
Licenciatura en Marketing, Ingeniería Industrial, Administración o afines.
1 año de experiencia en el rol de marketing de preferencia en empresas de consumo masivo.
Manejo de Nielsen Answers y/o base de datos.
Dominio del idioma inglés.
Experiencia en desarrollar estrategias de comunicación incluyendo Digital.
Capacidad para analizar información cuantitativa y hacer recomendaciones.
Comunicación verbal efectiva (habilidad para presentar).
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