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Strategic Brand Planner Manager

hace 2 meses

Xico, México Didi Global A tiempo completo

**Company Overview**

DiDi Global Inc. is a leading mobility technology company that offers a range of services across various markets, including ride-hailing, taxi-hailing, chauffeur services, and food delivery. The company aims to provide flexible work and income opportunities for car owners, drivers, and delivery partners while collaborating with policymakers, the taxi industry, and the automobile industry to address transportation, environmental, and employment challenges.

**Our Mission**

At DiDi Global, we strive to create better life experiences and greater social value by building a safe, inclusive, and sustainable transportation ecosystem for cities of the future. We are committed to using AI technology and localized smart transportation innovations to drive growth and development.

**Job Summary**

We are seeking a highly skilled and experienced Brand Strategic Planner to join our team. In this role, you will be responsible for developing and implementing comprehensive brand strategies to enhance our company's presence and reputation across various products and markets.

**Key Responsibilities**

  • Collaborate with cross-functional teams to conduct market research and analysis to identify opportunities for brand growth and differentiation.
  • Develop and execute innovative brand strategies that align with the company's overall objectives and resonate with target audiences.
  • Oversee the development of brand messaging, positioning, and creative assets to effectively communicate the company's values and unique selling propositions.
  • Monitor and evaluate the performance of brand initiatives using data-driven insights to optimize strategies and drive continuous improvement.

**Requirements**

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 5-7 years of experience in brand management, strategic planning, or a related role.

**What We Offer**

As a Brand Strategic Planner at DiDi Global, you will have the opportunity to work with a talented team of professionals and contribute to the development of innovative brand strategies that drive growth and success.