Marketing Campaigns Senior Manager

hace 1 semana

Xico, México Hsbc A tiempo completo
Job Description

Role Purpose:

This role is responsible for understanding current and future client needs, identifying marketing opportunities, and developing and implementing marketing strategies for Wealth & Personal Banking products to contribute to customer engagement and cross-sell.

The role holder will lead a team of campaign managers and will oversee all marketing initiatives that contribute to strengthening our segmented value propositions (focused on Private Banking, Premier, and Retail Business banking segments), growing wealth and saving relationships with our customers, increasing product penetration (insurance, mortgage, etc), driving transactional product usage, and boosting digital engagement; supported by a well-rounded understanding of customer life cycle needs and experience pain points.

Principal Accountabilities and Responsibilities:

  • Lead the design and execution of marketing strategies targeting Affluent and Pyme segments.
  • Execution of campaigns, partnerships, events, and other activities to deliver against the objectives and ambitions of the marketing strategic plan, including understanding of customer insights, creativity, innovation, and differentiation versus competition.
  • Development of integral marketing efforts (multimedia, multichannel, multiproduct) and accountability for its end-to-end marketing and business outcomes.
  • Consolidate all direct marketing activities under a customer-centric strategy (today split by product silo) supporting the optimization of the customer journey, ensuring a consistent creative approach across all channels and points of contact, and at the same time driving cost efficiencies.
  • Collaborate with all the CRM and analytics community in HSBC to implement an omni-channel, efficient, relevant, and contextual customer contact strategy.
  • Accountable for appropriate planning, budget management, and its optimization for the assigned initiatives.
  • Comply with global marketing policies and guidelines for all campaigns ensuring brand consistency.
  • Comply with all internal processes (global and local) for marketing execution and regulatory.

Requirements:

  • 8+ years of broad-based marketing experience within a Financial Service-based institution (desirable) or an innovative customer/service-based institution.
  • Experience creating and successfully executing marketing plans targeting affluent segment growth.
  • Holder of this role are expected to demonstrate a good understanding of key trends and areas of innovation which influence the way we interact and engage with consumers as well as internal stakeholders, including Marketing Automation, Customer Relationship Management, Agile working practices, and data and analytical tools, and how this helps HSBC to be more customer-centric.
  • Proven ability to influence within teams and stakeholders, work on multi-function projects demonstrating excellent relationship building skills and be a self-starter with energy and drive in a challenging and dynamic environment.
  • Proven experience in the implementation of a customer contact strategy as well as an understanding of the CRM tools available and the possibilities they offer to drive value.
  • Understanding and use of data and analytics in deriving customer value.
  • Ability to think innovatively, shaping and communicating new concepts.
  • Degree level qualification in marketing and/or business studies preferred.
  • Bachelor Degree (Ideally Postgraduate/MBA level).
  • High level of English language skills required.

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