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Digital Marketing Lead
hace 2 meses
Job Title: Digital Marketing Lead
About the Role:
We are seeking a highly skilled Digital Marketing Lead to join our team at Mondelez International. As a Digital Marketing Lead, you will be responsible for managing the media agenda in a particular geography, executing the media strategy, and assessing its effectiveness.
Key Responsibilities:
- Develop and implement annual strategies for social media and digital platforms
- Evangelize effective content workstreams and identify efficient sources to produce high-volume, low-cost content
- Guide recommendations for infiltrating new and emerging platforms and charter first-time, innovative tactics to create best-in-class digital experiences
- Filter agency and marketing partner concepts to ensure meaningful connection to target audiences and brand purpose
- Leverage and manage social listening tools to derive insights, trends, and collaborate with internal stakeholders to address opportunities and risks
- Support social governance, assisting with new channel setup, inventory of all social channels, and adhering to all global standards/principles
- CRM Strategy:
- Work efficiently with the Consumer Experience Data team and external partners to define, extract, and synthesize available data for optimization
- Measurement & Optimization:
- Manage ongoing social media analytics and insights to track performance and continually optimize social media executions to drive engagement and brand conversations
- Direct competitive analyses across platforms to inform key learning and KPI performance
Requirements:
- BA/BS Degree preferred (Marketing, Communications, or Public Relations)
- Must possess approximately 5+ years of any combination of experience that demonstrates a commanding knowledge of social media, influencer marketing, CRM, content creation, and strategy
- Must have profound understanding of evaluating native social media analytics
- Must have experience working in Facebook Business Manager and relevant social media platforms
- Ability to drive projects from conception to completion
Leadership Competencies:
- A passion for understanding each brand's unique consumer and their nuances
- Execute with excellence, setting focused strategic agenda, ensuring highest level of excellence, and delivering results
- Highly collaborative and the ability to influence cross-functional teams and external agencies to realize the marketing aspirations of the brands
Functional Competencies Required:
- A passion for social media and creating unique organic content experiences
- Ability to analyze metrics & data to help with content optimization
- Function expert
