E-Commerce Marketing Leader for LATAM Markets
hace 1 día
We are seeking an experienced E-Commerce Marketing Leader to drive our e-commerce success across Latin America, with a primary focus on Mexico. As a strategic thinker and hands-on doer, you will craft data-driven marketing campaigns that resonate with our LATAM audience and fuel online sales growth.
Key Responsibilities:
* Develop and execute comprehensive e-commerce marketing strategies tailored to specific LATAM markets, considering cultural nuances and consumer preferences.
* Manage the LATAM e-commerce marketing budget, allocating resources effectively to maximize campaign ROI.
* Oversee all aspects of online marketing channels, including paid advertising, organic search optimization, email marketing, and establish a strong partnership with the PR and influencer marketing function.
* Collaborate with cross-functional teams to ensure seamless online customer journeys and brand consistency.
* Analyze e-commerce data and campaign performance to identify areas for improvement and optimization.
* Stay ahead of the curve on e-commerce trends and best practices in the LATAM region, proposing innovative marketing initiatives to drive engagement and sales.
* Manage relationships with key e-commerce commercial partners and marketplaces in Mexico and provide direction for the rest of the LATAM markets.
* Develop and maintain strong relationships with internal stakeholders, providing regular updates, insights on e-commerce performance, and the development of action plans to capitalize on business opportunities.
* Minimum 4-5 years of experience in e-commerce marketing, preferably within the fashion or retail industry.
* Proven track record of success in developing and executing data-driven marketing campaigns that deliver measurable results.
* Strong understanding of the Mexico & LATAM e-commerce landscape and cultural diversity of the region.
* Fluency in Spanish and English (Portuguese a plus).
* Excellent analytical and problem-solving skills.
* Strong communication, collaboration, and organizational skills.
* Passion for denim and the brand's values.
* Leadership skills and team mentoring & development.
* Understanding of the wholesale ecosystem is preferable.
* Project & Budget management.
* Sense of practicality & flexibility to manage multiple projects.
* Digital & Social media tools management
About the Role
Estimated Salary: $80,000 - $120,000 per year based on qualifications and experience.
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