Marketing Director for LATAM Expansion
hace 4 días
About Baxter: A Leader in Medical Innovations
We are deeply connected by our mission to save and sustain lives. At Baxter, your work makes a positive impact on people around the world. You'll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients.
Baxter's products and therapies are found in almost every hospital worldwide, in clinics, and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.
As a Marketing Director, you will provide strategic direction for the Nutrition division. Responsibilities include P&L management, marketing plans, promotional plans, and ensuring effective implementation of marketing strategies based on KPI monitoring.
Your Key Responsibilities:
- Build and implement marketing strategies and campaigns to enhance brand recognition and expand market presence in the LATAM region.
- Conduct market research and analysis to identify key trends and opportunities for growth.
- Collaborate with cross-functional teams to develop marketing initiatives.
- Coordinate development of business units and major product lines marketing plans.
- Build compelling marketing content, including product descriptions, brochures, and presentations.
- Supervise and analyze marketing metrics to evaluate the efficiency of campaigns and make data-driven recommendations for improvement.
- Stay informed about current industry trends and effective marketing strategies to ensure our marketing approaches remain innovative and competitive.
About Your Background:
- Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.
- Proven track record of successfully implementing marketing strategies at least 7 years.
- Strong analytical skills with the ability to interpret data and make strategic recommendations.
- Outstanding written and verbal skills in both English and Spanish.
- Proficiency in digital marketing tools and platforms.
- Ability to work collaboratively in a fast-paced and multifaceted environment.
A Competitive Salary:$130,000 - $160,000 per year, depending on experience and qualifications.
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