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Head of Growth Strategist

hace 2 meses

Ciudad de México, Ciudad de México TLNT & Spin Hire A tiempo completo
About the Role

We are seeking a highly skilled Head of Growth Strategist to join our team at TLNT & Spin Hire. As a key member of our organization, you will be responsible for driving measurable and meaningful top-of-funnel growth, as measured by new paying subscribers.

Key Responsibilities
  • Develop and Execute Growth Strategies: Build a roadmap of experiments to run in both existing and new channels and execute on that roadmap with an emphasis on speed and high-quality output.
  • Optimize Top-of-Funnel Growth: Drive measurable and meaningful top-of-funnel growth, as measured by new paying subscribers.
  • Test and Scale New Channels: Test new channels, managing strategy and execution from start to finish. If early tests are impactful, bring on contractors or agencies to scale up efforts.
  • Accelerate Ongoing Work: Meaningfully accelerate ongoing work in paid marketing, SEO, affiliate, conversion-rate optimization, and influencer marketing. Set clear goals and make changes to channels as needed.
  • Conduct Quantitative Research: Conduct quantitative research to address specific growth questions, such as identifying characteristics of users with high retention. This includes drafting project requirements, auditing and collecting data (with support from the engineering team or using analytics tools), running calculations in Google Sheets or SQL, and presenting findings in an easily understandable format.
  • Manage Agencies and Contractors: Work with agencies and contractors as needed, handling recruiting, management, negotiation, and communication.
  • Report Learnings: Report learnings internally to the founders and team on a regular basis.
  • Coordinate with Product and Engineering Teams: Coordinate with the product and engineering teams to implement growth-oriented product changes across our application.
Requirements
  • 7+ Years of Experience: 7+ years experience as a growth leader for a B2C consumer product. Former experience as a founder is a plus.
  • Quantitative Channel Expertise: World-class understanding of at least 1-2 quantitative channels (SEO, Influencer Marketing, and Paid Media Channels).
  • Channel Experience: Significant experience in 3-4 other channels (e.g., viral, PLG, content, etc.).
  • Consumer Lifecycle Analytics: Expert understanding of consumer lifecycle analytics and metrics (e.g., retention, activation, MRR, etc.).
  • Technical and Quantitative Skills: Advanced technical and quantitative skills, including the ability to create and maintain data pipelines, run queries, etc.
  • Communication Skills: Excellent written communication skills, as most of the work is async.
  • Scalability and Adaptability: Excellent ability to be scrappy and propose projects and solutions that will move the needle across a variety of situations.
  • Time Zone Overlap: Significant overlap with US time zones (the core team is spread from New York City to Honolulu).
  • Writing and Reading Skills: You love writing reading, and are connected to the writing community. (Is a big plus)
What We Offer
  • Competitive Salary: Competitive salary.
  • Full-Time Position: This is a full-time, long-term position.
  • Remote Work: Work from home.
  • Monday through Friday - EST: Monday through Friday - EST.
  • Additional Perks: Additional perks.