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Director of Marketing Technology and Automation

hace 1 mes

Ciudad de México, Ciudad de México Nasdaq A tiempo completo
About the Role

Nasdaq is seeking a visionary leader to spearhead our marketing technology and automation strategy. As the Director of Marketing Technology and Automation, you will be responsible for driving our marketing automation and personalization efforts, integrating and leveraging marketing systems to optimize client and prospect interactions.

This is an exciting opportunity to lead and unify two critical teams within our organization: Marketing Automation & Operations and User Personalization. You will be responsible for managing our Marketo system and enhancing its functionality with various connected applications.

About Your Responsibilities
  • Oversee and integrate the operations of the Marketing Automation & Operations and User Personalization teams
  • Manage and optimize the use of our Marketo system and related marketing technology stack
  • Lead enterprise-wide marketing campaigns and initiatives, ensuring alignment with overall business goals
  • Collaborate closely with CX Operations to ensure seamless integration of marketing activities into our analytics systems and customer data platforms
  • Interface with marketing teams across the enterprise to support and enhance marketing strategies
  • Be the point of contact for the marketing technology stack, providing leadership and direction on the use of technology in marketing efforts
  • Drive continuous improvement in marketing processes and technologies to enhance efficiency and effectiveness
About Your Requirements

You must have:

  • Minimum 12 years of experience in marketing technology, specifically with automation systems such as Marketo, Pardot, or Eloqua
  • Proven experience in leading and integrating technology-driven marketing teams
  • Strong strategic acumen with a proven track record of managing large-scale marketing initiatives and technology deployments
  • Extensive knowledge of CRM systems, preferably Salesforce, and integration with marketing automation tools
  • Excellent leadership and communication skills, capable of working effectively across multiple organizational levels
  • Solid understanding of data analytics and its application in marketing technology to drive decision-making and improve customer engagement