Digital Marketing Strategist, Media Operations
hace 4 semanas
About Warner Bros. Discovery
">At Warner Bros. Discovery, we're the storytellers, creators, and dreamers bringing our characters to life. We offer career-defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves.
">The Role: Media Strategy Specialist
">We're seeking a detail-oriented, data-driven individual who thrives in a fast-paced, agile environment to join our Media Strategy Marketing team. As a Media Strategy Specialist, you'll support the execution of full-funnel paid media campaigns across company lines of business and third-party partners.
">Key Responsibilities:
">- ">
- Act as a strategic link between internal stakeholders, third-party partners, and agencies for planning, managing, executing, and reporting full-funnel and acquisition campaigns.">
- Plan and execute marketing campaigns, including partnerships with local and affiliate partners, and influencers.">
- Coordinate with internal teams to ensure campaigns align with overall marketing strategy and brand guidelines.">
- Manage end-to-end campaign execution, including planning, creative development, launch, and post-campaign analysis.">
- Provide optimization and recommendations throughout the campaign.">
- Recruit, onboard, and nurture relationships with media partners and affiliate partners.">
- Create and manage media strategies and partner marketing programs.">
- Track, analyze, and report campaign performance for all platforms using various analytics tools.">
- Suggest A/B testing to drive incremental improvements across all KPIs.">
- Support all execution aspects of campaign management processes, including campaign strategy, tagging recommendations, consoles setup, delivery management, analysis, and reporting.">
Requirements:
">To succeed in this role, you'll need:
">- ">
- A Bachelor's Degree.">
- 4+ years of experience in digital marketing and paid media marketing, including partnership development and affiliate partners, ideally within an entertainment or DTC company or agency.">
- Strong understanding of paid media touchpoints management and success metrics.">
- Experience with advertising management tools like Google Marketing Platform, Google Ads, Facebook Ads, TikTok Ads, etc.">
- Ability to analyze and interpret data to inform actionable insights.">
- Exceptional speaking and writing communication skills.">
- Fluent English.">
- Strong presentation and project management skills.">
- Hands-on experience with developing and reporting metrics and KPIs.">
What We Offer:
">We offer a competitive salary of $80,000 - $110,000 per year, depending on experience, plus a comprehensive benefits package, including health insurance, retirement plan, and paid time off.
">Join Our Team:
">Warner Bros. Discovery is committed to championing inclusion and diversity in the workplace. If you're passionate about creating engaging experiences and driving business growth, apply now
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