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Marketing Director
hace 2 meses
We are seeking a highly skilled and experienced professional to lead our marketing efforts for our brands in Mexico: MTV, Comedy Central, and Paramount Network.
Key Responsibilities:
- Brand Strategy: Develop and implement strategic marketing plans that align with the company's broader goals in the Latin America North Cone region.
- Digital Content Creation: Oversee the creation and production of high-quality digital content that resonates with the local audience.
- Social Media Management: Lead and manage social media strategies across multiple platforms to drive audience engagement and growth.
- Team Leadership: Manage and mentor a team of marketing, digital, and social media professionals to achieve departmental goals.
- Budget Management: Develop and oversee budgets for marketing, digital, and social media campaigns to maximize ROI.
- Partnership Collaboration: Collaborate with internal teams, external partners, agencies, and influencers to execute effective marketing campaigns and promotions.
- Audience Insights: Leverage data and analytics to understand audience behavior and preferences, adjusting strategies as needed to enhance performance.
- Reporting: Regularly report on campaign performance and metrics to senior management, highlighting successes and identifying areas for improvement.
Qualifications:
- Proven experience in marketing, digital production, and social media management, preferably within the media or entertainment industry.
- Strong leadership skills with experience managing cross-functional teams.
- Excellent understanding of digital content creation and social media trends.
- Ability to develop and execute strategic marketing plans.
Paramount Pictures is an equal opportunity employer (EOE) including disability/vet.
We are committed to creating an inclusive and diverse workplace where everyone has the opportunity to thrive.