Digital Media Strategy Manager

hace 4 semanas


Xico, México Pepsico A tiempo completo
About the Role

We are seeking a highly skilled Digital Media Strategy Manager to join our team at PepsiCo. As a key member of our organization, you will be responsible for driving digital and data-driven marketing strategies across the Latin America region.

Key Responsibilities
  • Develop and implement digital media strategies that align with PepsiCo's global priorities and leverage global connections to drive regional success.
  • Ensure media KPIs and channel mix are followed across the region, leveraging data and real-time optimization for all marketing campaigns to achieve effective results.
  • Build relationships with media partners and publishers to drive improvement in communication strategies and optimize media investments.
  • Stay up-to-date on consumer behavior and media evolution landscapes to guide media investment and reach targets beyond traditional TV advertising.
  • Work with the data team to evaluate MarTech tools and implement media pilots to test new formats and methodologies.
  • Lead the media agency to ensure alignment with PepsiCo's KPIs and priorities, from briefing to implementation.
  • Support the delivery of personalization at scale through media targeting and inputting, and collaborate with analytics teams to ensure the right media planning choices are made to achieve the best ROI.
Requirements
  • At least 8 years of experience in media, with a strong preference for social or digital media experience.
  • Experience in strategic planning and implementation, with a focus on digital media and data-driven marketing.
  • Strong analytical and problem-solving skills, with the ability to interpret data and drive business decisions.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.


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