Digital Transformation Specialist

hace 4 días

Gustavo Adolfo Madero, Ciudad de México Colgate-Palmolive A tiempo completo
About the Role

We are seeking a highly skilled professional to join our team as a Digital Transformation Specialist. In this role, you will play a key part in accelerating our digital transformation towards a more data-driven organization.

Key Responsibilities
  • Develop CRM data activation frameworks, roadmaps, and guidelines from a portfolio perspective.
  • Work closely with subsidiary teams to provide advice on brand-level CRM plans.
  • Collaborate in CRM projects, audience creation, and programmatic buying initiatives.
  • Support audience insights from various 1st, 2nd, and 3rd-party data sets to drive CP vision for digital targeting, content development/personalization, and media recommendations.
  • Work with agencies to optimize reporting processes.
  • Lead monthly ingestion into divisional top-level reporting from teams, validation of data, and maintenance of visualization tools.
  • Help implement measurement and data visualization initiatives.
  • Work closely with external vendors to ensure the implementation and configuration of tools for data gathering, accurate analytics, and dashboards.
  • Ensure that new external digital platforms and campaigns include the required implementation for data gathering and reporting.
  • Interface with cross-functional teams at Colgate, agency partners, and tech vendors to ensure data is collected and stored as needed, following global guidelines.
  • Identify trends and behavior in website traffic, customer reviews/ratings, social sentiment, and media performance for analysis and action together with specialists.
  • Support in planning and execution of insights tests (KPI development, AB/MTV testing).
  • Understand the role of website content, coupons, loyalty programs, and identify user data signals to activate from website analytics.
Requirements
  • BA in Business Analytics, Bachelor from computer science, economics, or related fields.
  • At least 3 years of work or equivalent relevant experience in digital media analytics at an agency, publisher/technology firm.
  • Advanced English level.
Functional Experience and Technical Skills
  • Data Analytics: EXCEL (V/B macros), Google Sheets, Google Collab notebooks (preferred).
  • Data Visualization Tools: Data Studio, Datorama, Power BI.
  • Programming languages: MySQL, Python (preferred).
  • Proven experience on programmatic buying, DMP, and DSP (as DV360, Verizon, etc).
  • Experience with CRM platforms (SalesForce Marketing Cloud).

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care, and Pet Nutrition. We sell our products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom's of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline, and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet.

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