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Communications Monitoring, Listening and Analytics Specialist
hace 2 meses
About Us
PepsiCo is a leading global food and beverage company with a rich history of innovation and commitment to excellence. As a company, we are dedicated to making a positive impact on the world around us, and we are seeking a talented individual to join our team as a Communications Monitoring, Listening and Analytics Specialist.
Job Summary
The Communications Monitoring, Listening and Analytics Specialist will play a critical role in supporting the development and implementation of our social intelligence capabilities. This includes providing real-time monitoring, analysis, and reporting of trending topics and issues related to PepsiCo, its products, brands, leaders, competitors, and other relevant stakeholders. The successful candidate will have a strong understanding of social media listening and analytics tools, as well as the ability to communicate complex data insights to business stakeholders.
Key Responsibilities
- Provide real-time monitoring, analysis, and reporting of trending topics and issues related to PepsiCo, its products, brands, leaders, competitors, and other relevant stakeholders.
- Curate insights for the business around trends, data patterns, and potential issues and hot spots of conversation.
- Manage listening and monitoring platforms to ensure optimal coverage of key issues, negative sentiments, volume of conversation, reach of influencers, and other relevant metrics.
- Act as an expert on how social listening can be used to answer business questions in a compelling and engaging way, including media monitoring, benchmarking, owned/earned/paid analysis, and command center visualizations.
- Execute projects with quality and depth of deliverables with low/no support from vendors/team post training period.
- Create and socialize reports for leadership, business teams, and GBS (e.g., daily/weekly/quarterly type of periodic reports, or custom reports on as-need basis).
- Collaborate with the team to provide analytics to support the global COE Team and eventually the Top 20 Markets according to the horizons plan.
Requirements
- 6+ years of experience in a related field, such as social media listening, analytics, or communications.
- Strong understanding of social media listening and analytics tools, including media monitoring, benchmarking, owned/earned/paid analysis, and command center visualizations.
- Ability to communicate complex data insights to business stakeholders.
- Excellent project management and execution skills, with the ability to work independently and as part of a team.
- Strong analytical and problem-solving skills, with the ability to think critically and creatively.
What We Offer
PepsiCo is a company that values diversity, equity, and inclusion, and we are committed to creating a workplace that is welcoming and inclusive for all employees. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and talented individual who is passionate about social media listening and analytics, we encourage you to apply for this exciting opportunity.
