Digital Performance Marketing Specialist for Food and Beverage Industry

hace 3 semanas


Xico, México Pepsico Deutschland Gmbh A tiempo completo
About the Role

We are seeking an experienced Digital Performance Marketing Specialist to join our team at PepsiCo Deutschland GmbH. This is a unique opportunity to drive digital marketing success in the food and beverage industry.

Job Description

As a Digital Performance Marketing Specialist, you will be responsible for developing and implementing customized full-funnel marketing campaigns aligned with business objectives. You will generate insights from data obtained from analysis and bid management platforms to create innovative strategies that optimize conversion. Your responsibilities will also include collaborating with sales, marketing, and content teams to execute marketing campaigns and new initiatives. Additionally, you will work with multifunctional teams and stakeholders to drive innovation and own relationships with different retailers for the correct implementation of campaigns, obtaining valuable data to evaluate results.

Responsibilities:
  • Develops and implements customized full-funnel marketing campaigns aligned with business objectives.
  • Generates insights from data obtained from analysis and bid management platforms to create innovative strategies that optimize conversion.
  • Collaborates with sales, marketing, and content teams to execute marketing campaigns and new initiatives.
  • Works with multifunctional teams and stakeholders to drive innovation.


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