SEO Specialist

hace 1 mes


Xico, México Zendesk, Inc. A tiempo completo

About the Role:

Zendesk, Inc. is seeking a skilled and experienced SEO Specialist to join our growing team in LATAM. As a key member of our digital marketing team, you will be responsible for developing and implementing effective search engine optimization strategies to improve our online presence, increase organic search rankings, and drive high-quality traffic to our websites.

Key Responsibilities:

  • Conduct comprehensive SEO research to identify target keywords, competitor analysis, and industry trends.
  • Execute data-driven SEO strategies, including on-page and off-page optimization, technical SEO, and content marketing.
  • Collaborate with cross-functional teams to ensure a cohesive and integrated approach to SEO that creates SEO-friendly content.
  • Monitor, track, and analyze website performance, organic search traffic, and rankings using tools like Google Analytics and Google Search Console.
  • Provide regular reports on SEO performance, including keyword rankings, organic traffic, and conversion metrics.
  • Stay up-to-date with the latest SEO best practices, algorithm updates, and industry trends to ensure our strategies are always current and effective.

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 2-3 years of proven experience in SEO, with a strong focus on research and execution.
  • Good level of Portuguese and ability to communicate for business in English.
  • Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
  • Proficiency in SEO tools, such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
  • Excellent analytical, problem-solving, and decision-making skills.
  • Strong communication and interpersonal skills, with the ability to work well in a team environment.
  • Detail-oriented and highly organized, with the ability to manage multiple projects and priorities simultaneously.

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