Campaign Coordinator

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Join PepsiCo, dare for better.

The Campaign Coordinator is a vital member of the Direct Marketing team, responsible for ensuring Customer Relationship Management and loyalty campaigns are delivered on time, fully prepared, and aligned with strategic objectives. Acting as the internal project manager, you will coordinate timelines, deliverables, and approvals across multiple workstreams—including brand, legal, content, analytics, and activation.

This role requires excellent organizational skills, a solid understanding of CRM campaign workflows, and the ability to orchestrate cross-functional inputs to bring campaigns to life in platforms such as Salesforce Marketing Cloud—without performing technical execution yourself.

As a Campaign Coordinator, you will:

• Own the end-to-end campaign intake process and operational calendar for assigned brands or markets.

• Coordinate workflows across creative, content, legal, analytics, and activation teams to ensure smooth campaign execution.

• Track progress, manage delivery milestones, and proactively escalate potential blockers.

• Ensure accurate and timely handoffs to the platform activation team.

• Review and validate campaign briefs for completeness and alignment with CRM strategy and channel logic.

• Adjust campaign setup or journey parameters to maintain feasibility while staying aligned with strategic goals.

• Maintain clear documentation of requirements, approvals, and stakeholder feedback.

• Support process improvement by documenting learnings and recommending optimizations to coordination workflows.

• Five or more years of experience in customer relationship management campaign management, project coordination, or digital marketing operations.
• Proven ability to manage a high volume of campaigns with complex approval processes and workflows.
• Hands-on experience with campaign management platforms such as Salesforce Marketing Cloud, customer data platforms, or similar tools.
• Exceptional attention to detail and strong organizational skills, with the ability to meet tight deadlines and coordinate across multiple stakeholders.
• Excellent written communication skills combined with the ability to manage stakeholders and handle multiple tasks simultaneously.
• Collaborative approach to working with creative teams, content teams, analytics teams, and legal review processes.
• Knowledge of customer relationship management strategies including calendar planning, loyalty programs, and audience-based campaign design.
• Process-driven mindset with experience using enterprise workflow tools, maintaining documentation, and driving operational efficiency through continuous improvement.

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

• Opportunities to learn and develop every day through a wide range of programs.
• Internal digital platforms that promote self-learning.
• Development programs according to Leadership skills.
• Specialized training according to the role.
• Learning experiences with internal and external providers.
• We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
• Financial wellness programs that will help you reach your goals in all stages of life.
• A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
• And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others. 

  
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disablity status. We respect and value diversity as a work force and innovation for the organization.