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Lead, Account Marketing Innvictus/Athletic Specialty LATAM

hace 29 minutos

Ciudad de México, Ciudad de México Nike A tiempo completo

WHO YOU'LL WORK WITH

This role is within the Nike Direct Retail Marketing Mexico team and reports directly into the Account Marketing Sr Manager. The role collaborates closely with Partner Transformation, Visual Merchandising, Ekin, Sales, Merch and Brand teams to develop retail marketing plans (in-store and digital). External partnerships include Partner accounts, creative agencies, suppliers, and vendors.

  • APLA Geo and Latam Retail Marketing: including Partnership Transformation, Visual Merchandising, EKINs, and Operations
  • LATAM Brand Marketing: Jordan, NSW Global Football, Basketball and Kids
  • Sales and SMD´s: including Merchandising, Business, Integration, and Marketplace Supply Chain
  • Partner teams: across marketing, retail, planning, merchandising, and e-commerce.

WHO WE ARE LOOKING FOR

Nike is seeking a highly motivated creative individual who is passionate about retail and brand storytelling. This person is driven and a doer, with a sharp eye for detail, thrives in a dynamic, ever-evolving environment.  They are passionate about sport, retail, and understand the power of brand storytelling and consumer connection through stores. This person embraces challenging conversations with external partners (agencies & retailers) and communicates clearly to a broad and diverse audience.

  • Bachelor's degree or equivalent combination of relevant education, experience and training
  • 5+ years of retail-digital experience. Mid-large fleet, marketplace partner experience, working cross-functionally
  • A track record of implementing a test and learn offense, with a consumer first mindset. Shown ability of adapting to change in business needs or direction.
  • Pre-emptive problem solver, with an ability to assess an issue and develop action steps for resolution. Able to work as part of a matrix, with an ability to collaborate cross-functionally towards a common goal
  • Strategy and goal-set oriented to ensure the executions at Retail are happening in a premium and consumer centered way

WHAT YOU'LL WORK ON

You'll be responsible for developing and executing retail elevation strategies for Nike with our partner retail doors. From working with our MPU teams, Brand Marketing team and SMD´s to determine seasonal priorities, elevating Nike stories with our retail partners, scaling proven concepts, to working in partnership with our Visual Merchandising and Partnership Transformation teams, you'll work cross-functionally to bring the best executions of Nike to life in our Partner doors:

  • Lead and develop retail marketing strategies and premium execution for the LATAM marketplace for Athletic Specialty partners. Aligning strategy to Sport Strategy and Priorities with our MPU and consumer needs
  • Adopt and adapt retail excellence principles to win with seasonal and seasonless initiatives to win at the moment of truth executing Global Sport Brand direction
  • Deliver clear direction to agencies and retail partners to execute and mantain Global Sport Brand standards with our marketplace partners including, Athletic Specialty, and Sport Specialty.
  • Become the Sport retail expert on marketplace partners to lead the ideation and creation of consumer-right experiences across diverse partner retail environments.
  • Partner with Account Marketing to drive a one marketplace approach while adding clear distinction and dimension with each partner.
  • Build a strong relationship with our APLA Geo Retail marketing and Partner Transformation teams to ensure they are delivering the tools and guidance we need to ensure premium executions.