Growth Manager
hace 3 horas
Buscamos un Growth & Performance Lead con visión estratégica y enfoque en resultados, capaz de escalar ventas, leads y visibilidad digital mediante la optimización continua de campañas y procesos de marketing.
Propósito del rol
Escalar ventas, leads y visibilidad digital a través de estrategias de growth, performance y optimización constante de campañas y funnels.
Responsabilidades
- Gestión y optimización de campañas Meta Ads, TikTok Ads y Google Ads con landing pages de conversión automatizada.
- Coordinación y creación de contenido UGC.
- Estrategias de crecimiento orgánico: SEO, blogs, registro en directorios de empresas.
- Optimización de CAC, ROAS y CPL.
- Experiencia en ecommerce de productos digitales.
- Diseño y gestión de funnels y automatizaciones de campañas.
- Implementación de tracking avanzado y analítica.
- Gestión de campañas con microinfluencers, con medición individual de resultados.
- Elaboración de dashboards y reportes ejecutivos para seguimiento de resultados.
Requisitos
- 3 a 5 años de experiencia en performance marketing, growth o roles similares.
- Dominio de plataformas publicitarias y Google Analytics 4 (GA4).
- Orientación a resultados y capacidad de análisis avanzado.
- Experiencia en optimización de funnels y campañas de alta conversión.
KPIs del rol
- CAC mensual
- ROAS
- Conversion rate por landing page.
- CPL
- Automatizaciones implementadas y efectivas.
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