Marketing Analyst, Gemini, Marketing Analytics

hace 4 horas

Ciudad de México, Ciudad de México Google A tiempo completo
Minimum qualifications:
  • Bachelor's degree in a research or quantitative field (e.g., Social Sciences, Statistics, Mathematics, Bioinformatics, Economics, etc.) or equivalent practical experience.
  • 3 years of experience designing, scoping, executing, and delivering research and analysis projects.
  • 3 years of experience translating business problems into research questions and translating research findings and insights into marketing recommendations.
  • Experience managing research and measurement agencies.
  • Ability to communicate in English fluently to interact with different customers and stakeholders.
Preferred qualifications:
  • 3 years of experience with qualitative research methods and approaches.
  • 3 years of experience with sampling, survey writing, and analysis of survey data including weighting and assessing data quality.
  • 3 years of experience with designing experiments, analyzing data from experiments, and summarizing findings.
  • 3 years of experience analyzing and manipulating data sets to leverage data insights into presentations for business stakeholders.
  • 3 years of experience with SQL and or statistical software (e.g., R, Python, MATLAB, Pandas).
About the job:

Google's leadership team hand-picks thorny business challenges, and members of BizOps work in small teams to find solutions. As part of this team you fully immerse yourself in data collection, draw insight from analysis, and then zoom out to develop compelling, synthesized recommendations. Taking strategy one step further, you also persuasively communicate your recommendations to senior-level executives, roll-up your sleeves to help drive implementation and check back-in to see the impact of your recommendations.

As a Marketing Analyst, you will join our growing Gemini App marketing team. You will be responsible for generating actionable insights from data to drive strategies that maximize the adoption and engagement of Gemini App. You will serve as a key partner to the marketing and product teams focused on app growth, generating insights to inform valuable programs and supporting audience segmentation, campaign measurement, analysis and testing initiatives. You will analyze data sets and design and perform statistical analyses.

In this role, you will work closely with the Gemini App Marketing Measurement and Analytics Lead, and partner closely with product data science and other analysts in the marketing organization. You will also partner with the Strategy and Operations team for planning and ongoing reporting (e.g., Objectives and Key Results (OKRs), Quarterly Business Reviews (QBRs)).

Responsibilities:
  • Identify distinct user segments based on behavior, demographics, and acquisition sources to inform personalized marketing strategies and product development priorities. Identify usage patterns and inform campaigns on implications to maximize engagement.
  • Translate data findings into clear, concise, and compelling insights and recommendations for non-technical audiences through presentations and written reports.
  • Develop, maintain, and enhance dashboards and reports to track key app adoption Key Performance Indicators (KPIs) and communicate performance to stakeholders across Marketing, Product, and Leadership.
  • Measure the effectiveness of user acquisition campaigns (e.g., paid, organic, referral), onboarding flows, and re-engagement initiatives targeting app users.
  • Search into large datasets to identify trends, user segments, and patterns impacting adoption and engagement. Analyze the user journey, Identify key conversion points and drop-offs to recommend optimization strategies.

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