Programmatic Media Lead

Overview:

We Are PepsiCo

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Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years.

A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.

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Responsibilities:

We are looking for a Programmatic Media Lead to lead the operational execution of in-house media buying across North America. In this role, you will ensure campaigns are launched efficiently, budgets are managed effectively, and media performance meets business goals. You will provide strategic oversight of day-to-day operations, guide the in-house team, and uphold governance, compliance, and quality standards

Your Impact

As a Programmatic Media Lead , you will:

• Lead the execution of paid search, social, and programmatic campaigns, ensuring timely delivery and exceptional quality.
• Set operational standards and processes that drive efficiency, accuracy, and performance across all campaigns.
• Champion automation and advanced tools to improve media effectiveness and deliver stronger return on investment.
• Safeguard media investments by enforcing governance, compliance, and risk management practices.
• Own financial stewardship, managing budgets and optimizing spend to achieve measurable business results.
• Develop and mentor a high-performing team, fostering growth, engagement, and operational excellence.
• Influence cross-functional strategies, partnering with brand, marketing, finance, procurement, and legal teams to align media execution with business goals.
• Represent in-house media operations at senior forums, providing insights, recommendations, and thought leadership on performance and risk.

Qualifications:

Who Are We Looking For?

• 10+ years of experience in digital and programmatic media leadership, with a strong background in both agency and client-side environments.
• Fluent English
• Drive large-scale media strategies in fast-moving consumer goods or multi-brand settings, managing high-budget campaigns across multiple markets.
• Deliver measurable business impact by leading in-house or agency media buying operations and maximizing return on investment and productivity.
• Apply strong financial and commercial expertise to manage budgets, forecast performance, and optimize costs for greater efficiency.
• Leverage advanced technology and data through hands-on experience with demand-side platforms, retail media, ad verification tools, and automation for campaign optimization.
• Shape audience strategies using segmentation, first-party data integration, and advanced techniques for targeting and frequency control.
• Ensure governance and compliance by upholding brand safety, privacy regulations, and fraud prevention standards across all media activities.
• Build and inspire high-performing teams, fostering operational excellence, continuous improvement, and capability development in a complex, global organization.

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

• Opportunities to learn and develop every day through a wide range of programs.
• Internal digital platforms that promote self-learning.
• Development programs according to Leadership skills.
• Specialized training according to the role.
• Learning experiences with internal and external providers.
• We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
• Financial wellness programs that will help you reach your goals in all stages of life.
• A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
• And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.