Coordinadora paid channels

hace 1 semana

Ciudad de México, Ciudad de México Edenred A tiempo completo

Take a step forward and let Edenred surprise you.

Every day, we deliver innovative solutions to improve the life of millions of people, connecting employees, companies, and merchants all around the world.

We know there are hundred ways for you to grow. With us, you will expand your skills in a multicultural, challenging, and dynamic environment.

Dare to join Edenred and get ready to thrive in a global company that will offer you endless opportunities.

Edenred is all about meritocracy. You come as you are, and you contribute. Indeed, the Edenred Group recognizes, recruits and develops all talents and singularities.

We are committed to preventing all forms of discrimination and to providing all our candidates with equal opportunities regardless of their gender and gender expression, disability, origin, religious belief and sexual orientation or any other criteria.

Objetivo General

Este rol será clave para liderar la estrategia, ejecución y optimización de medios pagados digitales con foco en la generación de demanda calificada (Gross Leads y Workable Leads). Será responsable de coordinar agencias, definir estrategias por canal y segmento, y asegurar la trazabilidad y efectividad del ciclo del lead hasta su conversión a contrato, garantizando el retorno de inversión (ROI) de las campañas.

Las principales responsabilidades del rol son:

  • Diseñar y ejecutar estrategias de paid media (Search, Social, Display, Video, Programmatic, etc.) alineadas a los objetivos comerciales de cada línea de negocio.
  • Coordinar agencias de medios y performance, asegurando cumplimiento de KPIs, correcta segmentación, pacing de inversión y calidad de los leads entregados.
  • Monitorear y optimizar campañas con base en datos (CPL, CPA, WR, Hit Rate, ROI), identificando oportunidades de mejora continua.
  • Asegurar la trabajabilidad de los leads generados, dando seguimiento junto con PRM y equipos comerciales para optimizar el ciclo completo desde adquisición hasta conversión.

  • Implementar estrategias de remarketing, retargeting y nurturing, en coordinación con CRM y Automation.

  • integraciones que mejoren la medición y eficiencia de medios digitales.

El perfil necesario para el rol es:

  • Experiencia mínima: 3 años en performance marketing, paid media o growth digital.
  • Indispensable: experiencia coordinando agencias de medios y campañas multicanal enfocadas a generación de leads.
  • Conocimiento sólido de plataformas: Google Ads, Meta Ads, LinkedIn Campaign Manager, DV360, y herramientas de medición (GA4, Tag Manager, Data Studio o Power BI).
  • Deseable: conocimiento de CRM (HubSpot, Salesforce Marketing Cloud) y estrategias de lead nurturing.

"Esta empresa cuenta con un proceso de reclutamiento y selección, inclusivo y libre de discriminación. Otorga las mismas oportunidades de empleo a las personas candidatas, sin importar: raza, color, religión, género, orientación sexual, estado civil o conyugal, nacionalidad, persona con discapacidad, o cualquier otra situación protegida por las leyes federales, estatales y locales"

El proceso de contratación, permanencia y ascenso dentro de esta empresa no solicita, ni requiere, certificados médicos de no embarazo y/o pruebas de VIH

Apply now and Vibe with Us

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