Account Marketing Manager

hace 2 días

Polanco, Ciudad de México Thales A tiempo completo
In fast changing markets, customers worldwide rely on Thales. Thales is a business where brilliant people from all over the world come together to share ideas and inspire each other. In aerospace, transportation, defence, security and space, our architects design innovative solutions that make our tomorrow's possible.

Account Marketing Manager

Position Summary 

Member of an account team, he/she contributes to the Account Plan leads the execution of the "Engagement Plan" for Strategic & Key Accounts, supporting the account's growth by delivering value add insights, coordination and personalization of marketing actions & messaging.

He/she is the relay between a specific client account (SAM) or group of accounts (KAMs) & a Segment Marketing. Team to maximize account growth, order intake short and long term and customer satisfaction.

Key Areas of Responsibility 

  • Understand the account's environment (their competition, their customers), relevant trends, the budget and procurement pipeline, the addressable market and the relative competitive positioning.
  • Understand the customer's strategy, priorities, pains and gains and how that can lead to additional growth opportunities for Thales.
  • Identify opportunities for additional recurring revenue, cross selling and upselling by mapping and leveraging Thales installed base.
  • Personalize the customer's journeys (purchasers, influencers, end-users).
  • Provide a view on potential suitable ecosystem partners who would support Thales' growth aspirations with the account.
  • As part of the Account Plan and in support of Thales' business objectives and strategic initiatives, build and execute the Account's "Engagement Plan", coordinating Thales interactions with the account.
  • Lead Account-based content customization and development, leveraging Segment-based content and orchestrating the Account's team and the country/region marketing team contributions.
  • Ensure constant coordination with the account manager and the account team members as well as with key members of the Segment Marketing Teams and BLs' marketing.
  • Liaise with Segment Mktg Team, Content & Digital Mktg teams, Communication teams and external specialist agencies to personalize/create integrated sales and marketing account-focused campaigns.
  • Track, measure, and report on all Account Marketing activity, business results and successes regarding Account objectives.

Minimum Qualifications 

  • Bachelor's degree.
  • Fluent in English and Spanish required.
  • Ability to analyze data and determine operational actions to support a business objective.
  • Ability to customize messages, value proposition for an account.
  • Ability to define engagement tactics based on objectives.
  • Ability to analyze data and determine operational actions.
  • Strong communication & leadership to build efficient relationships within the Account team, the Segment Teams across GBUs/BLs, the Content and Digital Marketing as well as Communication.
  • Campaign management (Adapting or building, launching & monitoring).

If you're excited about working with Thales, but not meeting the requirements for this position, we encourage you to join our Talent Community 

What We Offer 

Thales provides an extensive benefits program for all full-time employees working 30 or more hours per week and their eligible dependents, including the following:  

  • Elective Health and Dental plans.  
  • Retirement Savings Plan with a company contribution and a match.
  • Company paid holidays, vacation days, and paid sick leave.  
  • Company provided Life Insurance. 

Why Join Us? 

Say HI and learn more about working at Thales click here. 

#LI-Hybrid 

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At Thales we provide CAREERS and not only jobs. With Thales employing 80,000 employees in 68 countries our mobility policy enables thousands of employees each year to develop their careers at home and abroad, in their existing areas of expertise or by branching out into new fields. Together we believe that embracing flexibility is a smarter way of working. Great journeys start here, apply now

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